Referrals and word-of-mouth recommendations can bring your business some of the hottest leads you receive since people tend to trust their peers and friends. Some of that trust is passed on to your business or brand when you receive a client referral, so you have a head start getting sales based on these leads. Reviews and testimonials are powerful, but you can’t beat direct referrals for qualified leads.
You likely have demographic information that tells you much about clients' ages, family status, income levels, geographic areas, and other statistical information. This type of data is undoubtedly useful, but it's also limited. Understanding your clients takes more than reading simple data off a computer screen or report sheet. You need to get inside their head.Read More