Marketing professional services constantly require content generation.  We are always responding to requests for qualifications and requests for proposals.  Once we are done, these responses are filed away and referenced for yet another response.  Why not take a fresh approach to your writing skills?  Try repurposing proposal content to create eBooks highlighting your firm’s market expertise. If you can write great proposals, you can write an eBook that generates leads.

How do you feel about your firm’s boilerplate? Personally, my experience with boilerplate has always been miserable.  A Boilerplate tends to be a useful “start” for responding to a lengthy request for a proposal (RFP) or request for qualifications (RFQ).  However, the boilerplate is not fresh or exciting, and if it is not regularly enhanced, the text becomes stale and dull. If you like your firm’s boilerplate, please do not read further. However, if you have a musty and out-of-date boilerplate, it is time to consider a fresh approach!