--- title: "\"Fresh Ideas\" for Marketing Professional Services | competitive analysis" description: competitive analysis | A blog providing fresh, imaginative content to stimulate conversation about marketing professional services. --- ## [As You Work Out Your Brand Identity, Know Your 3 Major Competitors](https://blog.colosimarketing.com/blog/bid/195580/as-you-work-out-your-brand-identity-know-your-3-major-competitors) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Fri, Oct 10, 2014 @ 02:00 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-1823966471-png/Canva_SM_Images/HELLO_COMPETION.png) ](https://blog.colosimarketing.com/blog/bid/195580/as-you-work-out-your-brand-identity-know-your-3-major-competitors) The only constant thing about today’s business market is it's constantly changing. Technology keeps business models and brand identity in flux, introducing new competition daily. Those who can’t hug the curve and remain on the road to success can end up sidelined. Even huge, solid-seeming companies have made the mistake of not adapting quickly enough and have fallen by the wayside. [Read More](https://blog.colosimarketing.com/blog/bid/195580/as-you-work-out-your-brand-identity-know-your-3-major-competitors) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/195580/as-you-work-out-your-brand-identity-know-your-3-major-competitors#comments-listing) Topics: [competitive analysis](https://blog.colosimarketing.com/blog/topic/competitive-analysis), [branding](https://blog.colosimarketing.com/blog/topic/branding), [brand identity](https://blog.colosimarketing.com/blog/topic/brand-identity) ## [Do You Need a SWOT to Start Marketing Planning?](https://blog.colosimarketing.com/blog/bid/165961/do-you-need-a-swot-to-start-marketing-planning) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Fri, Nov 30, 2012 @ 09:55 AM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-17008647-jpg/images/swot-analysis.jpg) ](https://blog.colosimarketing.com/blog/bid/165961/do-you-need-a-swot-to-start-marketing-planning) If you are going through the annual marketing planning process and realize that you have not completely analyzed your firm’s position in the marketplace, it may be time to begin situational analysis.  Situational analysis is the process of evaluating the firm’s situation as a whole and by market sector.  The intent is to develop a sharpened marketing strategy which includes: understanding where the firm is today, envisioning where it wants to go, and determining how it will get to where it wants to go. This process requires a keen sense of the firm’s strengths, weaknesses, opportunities, and threats (SWOT). [Read More](https://blog.colosimarketing.com/blog/bid/165961/do-you-need-a-swot-to-start-marketing-planning) 2 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/165961/do-you-need-a-swot-to-start-marketing-planning#comments-listing) Topics: [Marketing Strategy](https://blog.colosimarketing.com/blog/topic/marketing-strategy), [competitive analysis](https://blog.colosimarketing.com/blog/topic/competitive-analysis), [marketing plan](https://blog.colosimarketing.com/blog/topic/marketing-plan) ## [Get a Leg Up on Competitive Analysis with Helpful Tools](https://blog.colosimarketing.com/blog/bid/157128/get-a-leg-up-on-competitive-analysis-with-helpful-tools) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Sep 13, 2012 @ 06:46 AM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-16959212-jpg/images/colosimktg_inboundcompetitiveanalysis_page_1.jpg) ](https://blog.colosimarketing.com/blog/bid/157128/get-a-leg-up-on-competitive-analysis-with-helpful-tools) A competitive analysis aims to report competitors' strengths and weaknesses in your market. A thorough evaluation will greatly assist any firm looking to create strategies that will help gain an advantage, identify ways to hinder competitors from entering the market, and exploit any weaknesses in a competitor's service offering. [Read More](https://blog.colosimarketing.com/blog/bid/157128/get-a-leg-up-on-competitive-analysis-with-helpful-tools) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/157128/get-a-leg-up-on-competitive-analysis-with-helpful-tools#comments-listing) Topics: [Hubspot](https://blog.colosimarketing.com/blog/topic/hubspot), [inbound marketing](https://blog.colosimarketing.com/blog/topic/inbound-marketing), [competitive analysis](https://blog.colosimarketing.com/blog/topic/competitive-analysis) ## [Analyze the Competition to Craft a Formidable Content Marketing Strategy](https://blog.colosimarketing.com/blog/bid/156135/analyze-the-competition-to-craft-a-formidable-content-marketing-strategy) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Sep 06, 2012 @ 07:07 AM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-61060786-jpg/images/sailboats-resized-600.jpg) ](https://blog.colosimarketing.com/blog/bid/156135/analyze-the-competition-to-craft-a-formidable-content-marketing-strategy) Once a firm identifies the ideal client profiles, it is time to discover what distinguishes a professional services firm from the competition.  The market is subject to perpetual change.  Client behaviors change, and new rivals will always enter the market, altering the competitive landscape. Analyzing the competition is the first step to crafting a formidable content marketing strategy.  Let’s begin with the questions that help shed light on how a firm shapes up against the competition. [Read More](https://blog.colosimarketing.com/blog/bid/156135/analyze-the-competition-to-craft-a-formidable-content-marketing-strategy) 2 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/156135/analyze-the-competition-to-craft-a-formidable-content-marketing-strategy#comments-listing) Topics: [inbound marketing](https://blog.colosimarketing.com/blog/topic/inbound-marketing), [competitive analysis](https://blog.colosimarketing.com/blog/topic/competitive-analysis), [content marketing strategy](https://blog.colosimarketing.com/blog/topic/content-marketing-strategy) [All Posts](https://blog.colosimarketing.com/blog/all) ### **SUBSCRIBE** to Fresh Ideas facebook-f icon linkedin-in icon twitter icon instagram icon ### **RECENT** headlines - [analytics and metrics (2)](https://blog.colosimarketing.com/blog/topic/analytics-and-metrics) - [automated marketing (1)](https://blog.colosimarketing.com/blog/topic/automated-marketing) - [blog strategy (1)](https://blog.colosimarketing.com/blog/topic/blog-strategy) - 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