Skip to content

As You Work Out Your Brand Identity, Know Your 3 Major Competitors

Posted by Joelle Colosi on Fri, Oct 10, 2014 @ 02:00 PM

The only constant thing about today’s business market is it's constantly changing. Technology keeps business models and brand identity in flux, introducing new competition daily. Those who can’t hug the curve and remain on the road to success can end up sidelined. Even huge, solid-seeming companies have made the mistake of not adapting quickly enough and have fallen by the wayside.

Read More

Topics: competitive analysis, branding, brand identity

Do You Need a SWOT to Start Marketing Planning?

Posted by Joelle Colosi on Fri, Nov 30, 2012 @ 09:55 AM

If you are going through the annual marketing planning process and realize that you have not completely analyzed your firm’s position in the marketplace, it may be time to begin situational analysis.  Situational analysis is the process of evaluating the firm’s situation as a whole and by market sector.  The intent is to develop a sharpened marketing strategy which includes: understanding where the firm is today, envisioning where it wants to go, and determining how it will get to where it wants to go. This process requires a keen sense of the firm’s strengths, weaknesses, opportunities, and threats (SWOT).

Read More

Topics: Marketing Strategy, competitive analysis, marketing plan

Get a Leg Up on Competitive Analysis with Helpful Tools

Posted by Joelle Colosi on Thu, Sep 13, 2012 @ 06:46 AM

A competitive analysis aims to report competitors' strengths and weaknesses in your market. A thorough evaluation will greatly assist any firm looking to create strategies that will help gain an advantage, identify ways to hinder competitors from entering the market, and exploit any weaknesses in a competitor's service offering.

Read More

Topics: Hubspot, inbound marketing, competitive analysis

Analyze the Competition to Craft a Formidable Content Marketing Strategy

Posted by Joelle Colosi on Thu, Sep 06, 2012 @ 07:07 AM

Once a firm identifies the ideal client profiles, it is time to discover what distinguishes a professional services firm from the competition.  The market is subject to perpetual change.  Client behaviors change, and new rivals will always enter the market, altering the competitive landscape. Analyzing the competition is the first step to crafting a formidable content marketing strategy.  Let’s begin with the questions that help shed light on how a firm shapes up against the competition.

Read More

Topics: inbound marketing, competitive analysis, content marketing strategy

    SUBSCRIBE to Fresh Ideas

    RECENT headlines