As You Work Out Your Brand Identity, Know Your 3 Major Competitors

Posted by Joelle Colosi on Fri, Oct 10, 2014 @ 02:00 PM

The only thing constant about today’s business market is that it’s always changing. Technology keeps business models and brand identity in flux, introducing new competition daily. Those who can’t hug the curve and remain on the road to success can end up sidelined. Even huge, solid-seeming companies have made the mistake of not adapting quickly enough and have fallen by the wayside.

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Topics: competitive analysis, branding, brand identity

Do You Need a SWOT to Start Marketing Planning?

Posted by Joelle Colosi on Fri, Nov 30, 2012 @ 09:55 AM

If you are going through the annual marketing planning process and realize that you have not completely gone through the process of analyzing your firm’s position in the marketplace, it may be time to begin situational analysis.  Situational analysis is the process of evaluating the firm’s situation as a whole and by market sector.  The intent is to develop a sharpened marketing strategy which includes: understanding where the firm is today; envisioning where firm wants to go; and determining how the firm is going to get to where it wants to go. This process requires a keen sense of the firm’s strengths, weaknesses, opportunities and threats (SWOT).

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Topics: Marketing Strategy, competitive analysis, marketing plan

Get a Leg Up on Competitive Analysis with Helpful Tools

Posted by Joelle Colosi on Thu, Sep 13, 2012 @ 06:46 AM

The purpose of competitive analysis is to report competitors' strengths and weaknesses in your market.  A thorough evaluation will greatly assist any firm looking to create strategies that will help gain an advantage, identify ways to hinder competitors from entering the market and exploit any weaknesses in a competitor’s service offering.

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Topics: Hubspot, inbound marketing, competitive analysis

Analyze the Competition to Craft a Formidable Content Marketing Strategy

Posted by Joelle Colosi on Thu, Sep 06, 2012 @ 07:07 AM

Once a firm identifies the ideal client profiles, it is time to discover what distinguishes a professional services firm from the competition.  The market is subject to perpetual change.  Client behaviors change and new rivals will always enter the market altering the competitive landscape. Analyzing the competition is the first step to crafting a formidable content marketing strategy.  Let’s begin with the questions that help shed light on how a firm shapes up against the competition.

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Topics: inbound marketing, competitive analysis, content marketing strategy

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