Keep it Fresh! Reworking Your Content Marketing Plan

Posted by Joelle Colosi on Thu, Oct 08, 2015 @ 03:30 PM

As 2015 begins to come to a close, it's time to evaluate your current content marketing plan to see how it performed during the past year and how it can be revised to be even more successful in 2016. To keep it fresh, your plan needs to devise new compelling content that will continue to bring in new referrals to your firm. This is a great time to assess what your audience likes and give them more of it.

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Topics: content marketing, content marketing strategy

Get Into the Spirit of Curated Content

Posted by Joelle Colosi on Thu, Oct 30, 2014 @ 07:00 PM

Coming up with new content to post is the number one challenge for content marketers today. However, have you heard the expressions "mind the store" and "use what you’ve got?" Developing fresh content in your traditional and online content marketing strategy is important, but so is freshening up valuable, existing, evergreen content.

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Topics: content marketing, social media, curated content, blog strategy

Cooking Up A Content Strategy? You Need 5 Key Ingredients

Posted by Joelle Colosi on Thu, Oct 16, 2014 @ 01:30 PM

The Internet is flooded with new content everyday, and you don’t want to be just another fish in the online sea. You need to make an impact and create a wave of interest in your professional services brand by implementing a content strategy. Your strategy must include content that properly reflects and represents your firm’s mission and image. Content must also be authentic and worthwhile.

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Topics: content marketing

The Power of Curated Content in Content Marketing

Posted by Joelle Colosi on Thu, Jun 26, 2014 @ 03:00 PM

Coming up with new content to post is the number one challenge for content marketers today. However, have you heard the expressions "mind the store" and "use what you’ve got?" Developing fresh content in your traditional and online content marketing strategy is important, but so is freshening up valuable, existing, evergreen content.

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Topics: content marketing, curated content, Twitter, facebook, web prescence

Building Strong Client Relationships With Inbound Marketing Methods

Posted by Joelle Colosi on Thu, Jun 19, 2014 @ 06:00 PM

Strong client relationships can be summed up in one word: loyalty. Whether you’re fundraising, trying to develop business, providing better services or gaining greater market share, inbound marketing is the method you should use to build strong client relationships and reach your goals. After all, if you spend all your time on outbound marketing and none on inbound, you’re like a doctor who uses bloodletting to cure a headache. The technique may date back farther, but it’s much less effective than modern day solutions.

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Topics: lead generation, content marketing, inbound marketing, relationship marketing

3 Email Marketing Qualities Clients Cannot Resist

Posted by Joelle Colosi on Thu, Apr 24, 2014 @ 02:00 PM

The average open rate for marketing emails is an abysmal 21 percent. That means four out of five clients are ignoring your attempts to contact them. Why is this happening? And more importantly, how can you give your email marketing messages a boost? Insert the following three qualities into your marketing emails and increase open rates.

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Topics: content marketing, email marketing, email marketing strategy

9 Branding Trends to Incorporate into Your 2014 Marketing Game Plan

Posted by Joelle Colosi on Thu, Feb 13, 2014 @ 09:10 AM

What’s the best way to predict the future? Some say it’s to create it. From a business standpoint, that means using analytical information regarding client engagement to help shape the future. That’s how we amassed this list of nine branding trends, which you should incorporate into your 2014 marketing game plan.

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Topics: content marketing, visual content, brand marketing, branding trends

6 Key Deliverables That Can Lead to Content Marketing Success

Posted by Joelle Colosi on Thu, Jan 23, 2014 @ 10:45 AM

To effectively grow your business, without becoming mired in a time sink, your content marketing effort must be guided by a clear strategy. It’s easy to get caught up in the daily rush to create new content and maintain a presence on all social media. Instead, be purposeful. Think focused rather than frantic. Make sure each piece of content is effective, leading to your conversion goals rather than going for quantity and achieving little. Feed the right, high-quality content to your prospects at key points in the sales cycle and you can lead them through to the services agreement. Create content answering objections that each client persona typically has at specific decision points in the sales-nurturing process. Your content should:

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Topics: content marketing, market segmentation, target client profile

Your Content Marketing Strategy for 2014: Begin with 5 Questions

Posted by Joelle Colosi on Fri, Dec 20, 2013 @ 07:09 AM

If you are in the process of developing your content marketing strategy for the coming year, always remember this effort involves highly strategic, consistent creation (sometimes curation) and distribution of valuable content to attract and keep a targeted audience of clients and prospects. 

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Topics: Search Engine Optimization, content marketing, target client profile, content marketing strategy

Deliver the Magic of Digital Storytelling to Your Audiences

Posted by Joelle Colosi on Thu, Apr 11, 2013 @ 10:40 AM

As a professional services marketer, you are tirelessly looking for new ways to engage your audiences.  It can get discouraging to perform traditional marketing methods and not know if you are really making a connection.  You attend professional seminars and lectures that cover important points to consider. However, you can’t seem to find the right ingredient that allows you to bridge the gap from concept to emotional connection with your audiences. 

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Topics: content marketing, video marketing, visual content, digital storytelling

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