Marketing professional services constantly requires content generation. We are always responding to requests for qualifications and requests for proposals. Once we are done, these responses are filed away and referenced for yet another response. Why not take a fresh approach with your writing skills? Try repurposing proposal content to create eBooks that highlight your firm’s expertise in the markets it serves. If you can write great proposals, you can write an eBook that generates leads.
How do you feel about your firm’s boilerplate? Personally, my experience with boilerplate has always been miserable. Boilerplate tends to be a useful “start” for responding to a lengthy request for a proposal (RFP) or request for qualifications (RFQ). However, boilerplate is not fresh or exciting, and, if it is not regularly enhanced, the text becomes stale and dull. If you have a particular fondness for your firm’s boilerplate, please do not read any further. However, if you have musty and out-of-date boilerplate, it is time to consider a fresh approach!