In my recent post, Deep Six Boilerplate with Content Marketing for Professional Services, I discussed transforming the tired old boilerplate library into a high performance blog that rates your text by the popularity of your post. One of the suggestions was to incorporate presentation slide decks into your content marketing practices.
How do you feel about your firm’s boilerplate? Personally, my experience with boilerplate has always been miserable. Boilerplate tends to be a useful “start” for responding to a lengthy request for a proposal (RFP) or request for qualifications (RFQ). However, boilerplate is not fresh or exciting, and, if it is not regularly enhanced, the text becomes stale and dull. If you have a particular fondness for your firm’s boilerplate, please do not read any further. However, if you have musty and out-of-date boilerplate, it is time to consider a fresh approach!