Energize Trade Shows and Events with Inbound Marketing Tactics

Posted by Joelle Colosi on Thu, Jan 31, 2013 @ 12:15 PM

At the beginning of each year, marketing professionals take a more granular look at their firm's annual plan for trade shows and events.  Trade show and professional event strategic marketing is a process that takes some planning to make sure the firm generates an increase in business development activity that justifies the costs of participation. 

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Topics: inbound marketing, marketing plan, trade shows and events

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