As a marketing professional specializing in technology, I am frequently asked, “What is SEO?” Several A/E/C professionals know that SEO is important in their website and professional services content marketing strategy but don’t understand how it relates to their Return On Marketing Investment (ROMI). This article aims to define Search Engine Optimization (SEO) and discuss how SEO can meet A/E/C business goals.

According to Forrester Research, companies that practice leading nurturing generate 50% more sales-ready leads at a 33% lower cost. Loopfuse reports in a Marketing Automation Study that only 49% of marketers practice leads nurturing tools. 

Client Relationship Management (CRM) software is an essential tool for professional services firms focused on lead nurturing and maintaining client relationships.  The software energizes relational data by connecting people, organizations, relationships, projects, experience, and expertise to meet strategic objectives. Today, there are several options for CRM software for professional services firms in the cloud.

Colosi Marketing is delighted to present our new brand.  The coffee house, where the lively conversation occurs, inspires our identity.  Our goal is to illustrate both the past and the future. In essence, our experiences guide our path forward. Mode Design achieved the desired result by combining eclectic logotype and design. Our marketing agency identity appeals to the senses with a “bistro” flavor that says, “let’s connect!”