Boost Your Firm’s Brand With Content Consistency

Posted by Joelle Colosi on Thu, May 01, 2014 @ 02:00 PM

What’s your most powerful marketing tool? It’s not social media. It’s not your website. It’s not even email marketing – at least, it’s none of these things individually. Actually, your most powerful marketing tool is brand consistency across everything you do and everywhere your clients see you. That means the vibe you give off on your social media channels should reflect what clients see when they visit your website or read marketing emails.

Read More

Topics: brand marketing, brand identity

9 Branding Trends to Incorporate into Your 2014 Marketing Game Plan

Posted by Joelle Colosi on Thu, Feb 13, 2014 @ 09:10 AM

What’s the best way to predict the future? Some say it’s to create it. From a business standpoint, that means using analytical information regarding client engagement to help shape the future. That’s how we amassed this list of nine branding trends, which you should incorporate into your 2014 marketing game plan.

Read More

Topics: content marketing, visual content, brand marketing, branding trends

7 Tenets of Brand Marketing for Professional Services Firms

Posted by Joelle Colosi on Thu, Nov 21, 2013 @ 08:30 AM

Establishing your firm’s value and your good name are, as ever, key to brand marketing. This can be challenging in a wired world, where much of your activity is transparent, leaving it open to comment and criticism. As your brand generates interaction and feedback, make the most of positives and learn from criticism to move your business forward. Professional services brand marketing is simple--when you adopt these 7 basic tenets:

Read More

Topics: Search Engine Optimization, branding, brand marketing

    SUBSCRIBE to Fresh Ideas

    FOLLOW us