Steps to Understanding Your Clients and Marketing to Their Needs

Posted by Joelle Colosi on Thu, Jul 23, 2015 @ 02:30 PM

Most likely you have demographic information available that tells you a lot about clients' ages, family status, income levels, geographic areas and other statistical information. This type of data is certainly useful, but it's also limited. Understanding your clients takes more than reading simple data off a computer screen or report sheet. You really need to get inside their head.

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Topics: marketing tips, buyer persona, client persona

Hone in Your Target Audiences and Expand Your Business Reach

Posted by Joelle Colosi on Thu, Jul 16, 2015 @ 02:30 PM

The success of your marketing campaigns will depend to a great extent on how much you know about your clients and prospects, otherwise known as your target audience. One of the more effective ways of identifying and understanding your target audience is to create a client persona. Here are some effective ways to do that and reasons why a client persona will be extremely helpful to your business.

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Topics: target client profile, target audience, business reach, buyer persona

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