Secrets to Retaining Clients for Your Professional Services Firm

Posted by Joelle Colosi on Thu, May 21, 2015 @ 03:00 PM

The lifetime value of a client for a professional services firm can be considerable. It's also a basic business truth that it's less costly to keep an existing client than it is to find a new one. To achieve the greatest long-term value from your clients, it's necessary to build up sufficient customer loyalty to ensure the client will stay with you for as long as possible.

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Topics: client retention, professional services, feedback

Good Engagement Marketing Equals Client Experience and Retention

Posted by Joelle Colosi on Thu, Jun 05, 2014 @ 02:00 PM

Do not fall into the trap of the rather pervasive belief that a firm’s logo constitutes its brand. While the logo and overall aesthetic image are parts of the brand, it’s really the client experience and associations people draw from that experience that mold and shape a brand most. These touch points are the foundation for good engagement marketing.

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Topics: email marketing, engagement marketing, client retention

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