As 2015 begins to come to a close, it's time to evaluate your current content marketing plan to see how it performed during the past year and how it can be revised to be even more successful in 2016. To keep it fresh, your plan needs to devise new compelling content that will continue to bring in new referrals to your firm. This is a great time to assess what your audience likes and give them more of it.
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Search engine optimization (SEO) still remains to be an effective technique for online marketers who want to ensure their websites appear higher in the lists of search engine results. Once you know the keywords that are most effective for your purposes, you can incorporate them into your site pages and blog posts to dramatically improve your search results using these methods of how keywords can help SEO.
Read MoreTopics: Search Engine Optimization, keywords, content marketing strategy, SEO
If you are in the process of developing your content marketing strategy for the coming year, always remember this effort involves highly strategic, consistent creation (sometimes curation) and distribution of valuable content to attract and keep a targeted audience of clients and prospects.
Topics: Search Engine Optimization, content marketing, target client profile, content marketing strategy
Valentines Day is the perfect day to offer a heartfelt message about winning the hearts and minds of clients. On this special day, I prepared a light-hearted post as a way to express to readers how much I care.
Topics: inbound marketing, market segmentation, content marketing strategy, marketing automation
Once a firm identifies the ideal client profiles, it is time to discover what distinguishes a professional services firm from the competition. The market is subject to perpetual change. Client behaviors change and new rivals will always enter the market altering the competitive landscape. Analyzing the competition is the first step to crafting a formidable content marketing strategy. Let’s begin with the questions that help shed light on how a firm shapes up against the competition.
Topics: inbound marketing, competitive analysis, content marketing strategy
