Use Negative Reviews for Positive Relationship Marketing Results

Posted by Joelle Colosi on Thu, Aug 14, 2014 @ 02:00 PM

Bad reviews are inevitable and it’s no use dreading them. Negative reviews can actually lead to positive experiences for you and your professional services firm. Much like in your personal life, no one is going to agree with everything you say, but you can’t let it keep you silent, interfere with your marketing or send you over the edge. If one of your visitors has a negative experience and posts a comment for the entire world to see, what do you do?  You start by personalizing a well-thought response; boilerplate responses will not work here. It does not take too long to demonstrate good will and respond in a professional manner.

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Topics: relationship marketing, engagement marketing, comments and reviews

Good Engagement Marketing Equals Client Experience and Retention

Posted by Joelle Colosi on Thu, Jun 05, 2014 @ 02:00 PM

Do not fall into the trap of the rather pervasive belief that a firm’s logo constitutes its brand. While the logo and overall aesthetic image are parts of the brand, it’s really the client experience and associations people draw from that experience that mold and shape a brand most. These touch points are the foundation for good engagement marketing.

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Topics: email marketing, engagement marketing, client retention

7 Pointers for Embracing Engagement Marketing to Attract Clients

Posted by Joelle Colosi on Thu, May 15, 2014 @ 01:30 PM

Engagement marketing is different from direct response marketing in that it’s about creating relationships with future professional services clients. It’s inbound marketing that enables your audience to interact with your firm in their preferred manner. It also expands your avenues to communicate versions of your marketing messages. 

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Topics: social media marketing, inbound marketing, engagement marketing, SEO, ctas

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