As you may have found, having your head in the clouds can be a good thing. It can decrease stress and enable some of your best brainstorming. It turns out that using the cloud for marketing, works well for some of the same reasons. Marketing via cloud is device independent, so you can engage with colleagues and audiences, reference data and assets, from anywhere, anytime.
Marketing professional services is not a casual client encounter. Unlike businesses that sell products and have a short sales cycle, a firm offering professional services tends to take a relationship marketing approach. Relationship marketing acknowledges the value of long-term client relationships by providing valuable, rich content that goes deeper than the typical sales promotion.
Every firm wants to attract attention and portray their services and experiences in a favorable light. Blog posts and press releases cover a range of company messages. These tools are communication methods for maintaining a positive image and essential to building a solid reputation.
Are you starting to generate blog content for your firm? While you're drafting material, it is important to optimize each post to attract the attention of desired audiences. A blog post is an effective communication tool for providing information that will enhance and stimulate business development efforts. As you increase the number of posts, you will see an an increase in blog traffic and increase the probability of converting a site visitor into a prospective client.
Over the past five years, the marketing playbook for professional services has changed. Professional services marketers are working feverishly and at breakneck speed. High stress coupled with tight deadlines are always factors in the industry’s traditional marketing methods. Traditional methods tend to be in the form of print collateral including brochures, statements of qualification, postcards, and any other media marketers gratuitously provide to prospective clients. These methods often suffer from a mismanaged message due to intensive labor, cost constraints and focus on collateral production.