Lead generation for professional services firms is best accomplished through the synergy of a variety of well-thought-out, ongoing marketing efforts. The goal is to get in front of your target audiences (clients and prospects) wherever they are and keep in touch. This way, you catch the prospect when they need your services—when they’re ready to make a decision to "seal-the-deal." At this point, quality clients and pre-qualified leads will jump right into your inbound marketing funnel.
Every firm wants to attract attention and portray their services and experiences in a favorable light. Blog posts and press releases cover a range of company messages. These tools are communication methods for maintaining a positive image and essential to building a solid reputation.