The success of your marketing campaigns will depend to a great extent on how much you know about your clients and prospects, otherwise known as your target audience. One of the more effective ways of identifying and understanding your target audience is to create a client persona. Here are some effective ways to do that and reasons why a client persona will be extremely helpful to your business.Read More
To effectively grow your business, without becoming mired in a time sink, your content marketing effort must be guided by a clear strategy. It’s easy to get caught up in the daily rush to create new content and maintain a presence on all social media. Instead, be purposeful. Think focused rather than frantic. Make sure each piece of content is effective, leading to your conversion goals rather than going for quantity and achieving little. Feed the right, high-quality content to your prospects at key points in the sales cycle and you can lead them through to the services agreement. Create content answering objections that each client persona typically has at specific decision points in the sales-nurturing process. Your content should:
If you are in the process of developing your content marketing strategy for the coming year, always remember this effort involves highly strategic, consistent creation (sometimes curation) and distribution of valuable content to attract and keep a targeted audience of clients and prospects.
Do you send out regular email communications? Have you ever been motivated to roll out a market segmentation effort to be more effective in your firm's message? Segmentation aims to classify groups within your contact database to deliver content that appeals to specific group interests. This article discusses how market segmentation should be a part of every inbound marketing strategy.