3 Easy Ways to Boost Your Social Media Presence and Following

Posted by Joelle Colosi on Thu, Mar 19, 2015 @ 02:30 PM

Getting the best results out of social media marketing requires some concentrated effort and attention to effective practices. Here are three ways you can improve your social media presence and increase your number of followers.

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Topics: social media marketing, visual content, call to action (CTA)

4 Email Marketing Secrets to Increase Click-Through Rates

Posted by Joelle Colosi on Thu, Aug 21, 2014 @ 02:15 PM

With the slew of email that you know your clients receive daily, it can be daunting to create something that’s both eye-catching and effective. For best results with your email marketing messages, concentrate on the basics. You need to get attention in a crowded inbox, make a connection in your message and direct the recipient’s next move with your CTA:

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Topics: email marketing, target audience, visual content

Why Using Video in Your Firm's Inbound Marketing Campaign Works

Posted by Joelle Colosi on Fri, Feb 28, 2014 @ 08:00 AM

It’s Oscar season and excitement is in the air. When you reflect on all the great films you've seen over the past year, you are suddenly struck with an idea to add video into your firm’s marketing repertoire. If you haven’t taken the video plunge yet, it is time to get off the sidelines and into the game.

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Topics: video marketing, visual content, marketing campaign

9 Branding Trends to Incorporate into Your 2014 Marketing Game Plan

Posted by Joelle Colosi on Thu, Feb 13, 2014 @ 09:10 AM

What’s the best way to predict the future? Some say it’s to create it. From a business standpoint, that means using analytical information regarding client engagement to help shape the future. That’s how we amassed this list of nine branding trends, which you should incorporate into your 2014 marketing game plan.

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Topics: content marketing, visual content, brand marketing, branding trends

Illustrate Ideas and Showcase Visual Content on Pinterest

Posted by Joelle Colosi on Fri, Apr 26, 2013 @ 09:29 AM

When it comes to social media channels, Pinterest tops the chart for using visual content as an inbound marketing tool. Visual content in the form of an image or video can communicate a qualitative or quantitative viewpoint.  They can show a vision or assist audiences with visualizing how to execute a plan.  A series of images or a video can also show change.  Combining this social media channel with a solid inbound marketing strategy, will help your audiences see how your firm can use pictures to illustrate ideas and provide solutions.

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Topics: social media marketing, visual content, Pinterest

Deliver the Magic of Digital Storytelling to Your Audiences

Posted by Joelle Colosi on Thu, Apr 11, 2013 @ 10:40 AM

As a professional services marketer, you are tirelessly looking for new ways to engage your audiences.  It can get discouraging to perform traditional marketing methods and not know if you are really making a connection.  You attend professional seminars and lectures that cover important points to consider. However, you can’t seem to find the right ingredient that allows you to bridge the gap from concept to emotional connection with your audiences. 

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Topics: content marketing, video marketing, visual content, digital storytelling

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