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Marketing Professional Services is Not a One-Night Stand

Posted by Joelle Colosi on Thu, Feb 21, 2013 @ 11:44 AM

Marketing professional services is not a casual client encounter. Unlike businesses that sell products with a short sales cycle, a firm offering professional services tend to take a relationship marketing approach. Relationship marketing acknowledges the value of long-term client relationships by providing valuable, rich content that goes deeper than the typical sales promotion.  

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Topics: content marketing, relationship marketing, professional services marketing

6 Little Ways to Win the Hearts and Minds of Clients

Posted by Joelle Colosi on Thu, Feb 14, 2013 @ 09:29 AM

Valentine's Day is the perfect day to offer a heartfelt message about winning the hearts and minds of clients. I prepared a light-hearted post on this special day to show readers how much I care. 

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Topics: inbound marketing, market segmentation, content marketing strategy, marketing automation

Energize Trade Shows and Events with Inbound Marketing Tactics

Posted by Joelle Colosi on Thu, Jan 31, 2013 @ 12:15 PM

At the beginning of each year, marketing professionals take a more granular look at their firm's annual plan for trade shows and events. Trade show and professional event strategic marketing is a process that takes some planning to ensure the firm generates an increase in business development activity that justifies participation costs. 

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Topics: inbound marketing, marketing plan, trade shows and events

Inspire Inbound Marketing Campaigns with a Vision

Posted by Joelle Colosi on Thu, Jan 24, 2013 @ 07:36 AM

Any firm can easily inspire inbound marketing campaigns with mission and vision statements. These statements provide direction and purpose, encourage achievement and ensure inbound marketing campaign activities align with a firm’s business goals and inbound marketing strategy. A firm’s ability to effectively embrace the values of the mission and vision statements will enrich the firm’s entire work environment. 

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Topics: inbound marketing, marketing plan, marketing campaign

Resolution No.1: Set Goals and Objectives for Marketing Planning

Posted by Joelle Colosi on Thu, Dec 13, 2012 @ 01:20 PM

How is your annual marketing plan coming along?  Our recent post, Do You Need a SWOT to Start Marketing Planning? Covered the situational analysis section of your professional services marketing plan. Another important component of annual marketing planning is setting goals and objectives.  In the spirit of kicking off the New Year with a complete plan, this post covers goals and objectives.

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Topics: Marketing Strategy, marketing plan, situational analysis

Do You Need a SWOT to Start Marketing Planning?

Posted by Joelle Colosi on Fri, Nov 30, 2012 @ 09:55 AM

If you are going through the annual marketing planning process and realize that you have not completely analyzed your firm’s position in the marketplace, it may be time to begin situational analysis.  Situational analysis is the process of evaluating the firm’s situation as a whole and by market sector.  The intent is to develop a sharpened marketing strategy which includes: understanding where the firm is today, envisioning where it wants to go, and determining how it will get to where it wants to go. This process requires a keen sense of the firm’s strengths, weaknesses, opportunities, and threats (SWOT).

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Topics: Marketing Strategy, competitive analysis, marketing plan

'Tis the Season for Annual Marketing Planning!

Posted by Joelle Colosi on Wed, Nov 21, 2012 @ 08:10 AM

It is the season for taking a closer look at the annual marketing plan. The annual marketing plan is essential to meeting next year's strategic business goals. The plan is a formalized statement detailing the actions needed to meet specific marketing goals and objectives.  

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Topics: Marketing Strategy, marketing plan, marketing budget

Blog Post or Press Release? A Professional Services Marketing Guide

Posted by Joelle Colosi on Tue, Nov 06, 2012 @ 10:34 AM

Every firm wants to attract attention and portray its services and experiences favorably. Blog posts and press releases cover a range of company messages. These tools are communication methods for maintaining a positive image and are essential to building a solid reputation. 

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Topics: blogging, professional services marketing, public relations

Optimizing Blog Posts for Professional Services Marketing

Posted by Joelle Colosi on Fri, Nov 02, 2012 @ 07:59 AM

Are you starting to generate blog content for your firm? While you're drafting material, optimizing each post to attract the attention of desired audiences is important. A blog post is an effective communication tool for providing information to enhance and stimulate business development efforts. As you increase the number of posts, you will see an increase in blog traffic and the probability of converting a site visitor into a prospective client.

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Topics: content marketing, blogging, professional services marketing

How to Generate Blog Content for Professional Services Marketing

Posted by Joelle Colosi on Wed, Oct 24, 2012 @ 07:25 AM

Did the 10 Benefits of Blogging for Professional Services Marketing convince you to launch your firm’s blog?  Hopefully, the answer is “yes” because this post offers ideas for generating blog content. 

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Topics: content marketing, marketing campaign, blogging

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