How to Maximize Email Marketing So It’s as Mobile-Friendly as Possible

Posted by Joelle Colosi on Thu, Dec 11, 2014 @ 04:00 PM

One of the more notable evolutions in electronic communication for businesses and consumers is the increasing reliance on smartphones, tablet computers and other mobile devices. As you plan your email-based marketing and promotion strategies, you must take into consideration how messages are going to be received and read on mobile devices. Here are some ways to maintain mobile-friendly email marketing that will get your customers' attention and ensure your messages are read.

Read More

Topics: email marketing, mobile marketing

Marketing Trends That Are Making an Impact in 2014

Posted by Joelle Colosi on Thu, Sep 11, 2014 @ 02:00 PM

Modern marketers must keep a wide range of effective techniques in their marketing toolbox. Changes in technology, popular culture and the online environment will demand adaptations for firms who must stay current. Here are three marketing trends that are going to make an impact on your business in 2014 and beyond.

Read More

Topics: social media marketing, email marketing, marketing trends

Linking Social Media and Email Marketing With Your CRM Tool

Posted by Joelle Colosi on Thu, Sep 04, 2014 @ 03:00 PM

To generate, manage and convert leads, you need to triangulate your client relationship management (CRM) tool, social media and email marketing. Here’s how to complete each leg of the triangle.

Read More

Topics: email marketing, social media, crm

4 Email Marketing Secrets to Increase Click-Through Rates

Posted by Joelle Colosi on Thu, Aug 21, 2014 @ 02:15 PM

With the slew of email that you know your clients receive daily, it can be daunting to create something that’s both eye-catching and effective. For best results with your email marketing messages, concentrate on the basics. You need to get attention in a crowded inbox, make a connection in your message and direct the recipient’s next move with your CTA:

Read More

Topics: email marketing, target audience, visual content

Good Engagement Marketing Equals Client Experience and Retention

Posted by Joelle Colosi on Thu, Jun 05, 2014 @ 02:00 PM

Do not fall into the trap of the rather pervasive belief that a firm’s logo constitutes its brand. While the logo and overall aesthetic image are parts of the brand, it’s really the client experience and associations people draw from that experience that mold and shape a brand most. These touch points are the foundation for good engagement marketing.

Read More

Topics: email marketing, engagement marketing, client retention

3 Email Marketing Qualities Clients Cannot Resist

Posted by Joelle Colosi on Thu, Apr 24, 2014 @ 02:00 PM

The average open rate for marketing emails is an abysmal 21 percent. That means four out of five clients are ignoring your attempts to contact them. Why is this happening? And more importantly, how can you give your email marketing messages a boost? Insert the following three qualities into your marketing emails and increase open rates.

Read More

Topics: content marketing, email marketing, email marketing strategy

6 Tips to Incorporate Social Media into Your Firm’s Email Marketing

Posted by Joelle Colosi on Thu, Feb 20, 2014 @ 08:00 AM

It’s always a good idea to integrate your marketing efforts, presenting a unified presence to your clients and prospects. When interacting with your audience via social media and email marketing, take the opportunity to refer to your other channels, establishing as many forms of contact with your audience as possible. You’ll then have a variety of ways to keep in touch and disseminate your messages. In addition, clients are likely to find available their preferred method of interacting with your brand. This increases the likelihood that they’ll welcome your updates and keep in touch, one way or another. 

Read More

Topics: email marketing, Colosi Marketing, social media, ctas, sharing icons

Maximize Your Firm's Email Marketing Campaign With These 6 Tips

Posted by Joelle Colosi on Thu, Dec 12, 2013 @ 11:23 AM

Most professional services firms have an email list--and they don’t do much with it. A lot of times these firms send out general interest newsletters or keep in sporadic touch with industry touch points and companies on the list. There’s a lot more gold to be mined in those email addresses that your firm has been accumulating. Email marketing is a powerful tool to gather information and help deepen relationships. 

Read More

Topics: Marketing Strategy, email marketing, market segmentation

Email Marketing Could Use A Little Advice From the Handwritten Note

Posted by Joelle Colosi on Thu, Aug 22, 2013 @ 08:00 AM

In today’s wired world, electronic communications are rarely extraordinary. Everyday is filled with emails, text messages, tweets, likes and follows that typically fulfill some utilitarian purpose. These messages are quick, taking minutes to draft, and rarely involve thoughtfully written prose.  One could easily say, “This is simply the natural evolution of communication.”  While that may be the case, I am not totally convinced. 

Read More

Topics: email marketing, market segmentation, relationship marketing

    SUBSCRIBE to Fresh Ideas

    FOLLOW us