Once hailed as a simple application for posting and sharing photos and not much more, Instagram has evolved into an effective avenue to reach millions of potential clients with visual content. No longer constrained to photos, videos can also be posted to appeal to audiences. Here are eight ways you can apply marketing through Instagram to increase your online reach and engage your community in a visually appealing way.Read More
Successful social media strategies for professional services firms must be targeted and meaningful. If you are with a small to medium-sized firm, you don’t have time to waste by spreading your social media efforts too thin. In addition, there are so many great social media marketing tips out on the Internet today that it is difficult to read through all these articles in order to arrive at the right combination of activities that makes sense for you.
Images have great power to bring businesses and professionals closer to their social media fans, followers, clients and prospects. Images, especially photos, have always had an arresting quality: now they’re easier than ever to create and highly sharable. Photos, infographics and video serve as excellent shorthand to say a lot quickly and as perfect shortcuts to bringing people closer, faster.