Valentine's Day is almost upon us. While this day may represent a time to celebrate romantic love, it is also a perfect time to recognize your fellow marketing professionals. Think about how much value they bring to you and your firm. Sometimes it is hard to express our feelings in words. While a marketer’s value seems to be almost limitless, this post provides just 10 of the many reasons why you really should show your marketers the love.Read More
Valentines Day is the perfect day to offer a heartfelt message about winning the hearts and minds of clients. On this special day, I prepared a light-hearted post as a way to express to readers how much I care.
Marketing automation focuses on nurturing leads from the top of the inbound marketing funnel through to becoming prospective clients at the bottom of the funnel. Prospects typically get a score based upon their level of activity when provided with regular campaign messages via email. These regular campaign messages nurture the prospective client from initial interest to services award. In essence, marketing automation combines email marketing with a structured business development lifecycle.