Referrals and word-of-mouth recommendations can bring your business some of the hottest leads you receive, since people tend to trust their peers and friends. Some of that trust is passed on to your business or brand when you receive a client referral, so you have a head start getting sales based on these leads. Reviews and testimonials are also powerful, but you really can’t beat direct referrals for quality, qualified leads.
A successful social media campaign reaches as deeply as possible into the potential pool of leads and clients who may be interested in your products and services. There is another important group, however, that should also be considered when crafting your social media activities: the thought leaders, influencers and other prominent players who could be extremely useful collaborators in getting the word out about your company and its offerings.Read More
In this day and age, traditional marketing methods such as telemarketing and print ads are rapidly becoming antiquated; clinical is the word that seems to effectively describe these methods. It’s a fact, there’s no going back. Today’s marketing environment is dynamic, and those who aim to have an engaging exchange and positive reception make the decision to shift into inbound marketing.
Coming up with new content to post is the number one challenge for content marketers today. However, have you heard the expressions "mind the store" and "use what you’ve got?" Developing fresh content in your traditional and online content marketing strategy is important, but so is freshening up valuable, existing, evergreen content.
To generate, manage and convert leads, you need to triangulate your client relationship management (CRM) tool, social media and email marketing. Here’s how to complete each leg of the triangle.
According to Hubspot's 2013 State of Inbound Marketing report, 52 percent of all U.S. marketers identified Facebook as a lead source in 2013. If your firm falls in the 48 percent that has yet to explore lead generation on Facebook, it’s time for that to change. Even if you’re one of the 52 percent who generated leads from Facebook in 2013, you can always get more.
It’s always a good idea to integrate your marketing efforts, presenting a unified presence to your clients and prospects. When interacting with your audience via social media and email marketing, take the opportunity to refer to your other channels, establishing as many forms of contact with your audience as possible. You’ll then have a variety of ways to keep in touch and disseminate your messages. In addition, clients are likely to find available their preferred method of interacting with your brand. This increases the likelihood that they’ll welcome your updates and keep in touch, one way or another.