Did you know that LinkedIn is a channel for generating leads?  This post offers marketing tips for LinkedIn professional services leads. We provide the information on "how" - getting creative and nurturing new and exciting leads is up to you!

Are you ready to be in film?

No matter how you answer this question, you cannot deny that the silver screen is a channel for storytelling and engaging audiences.  The film is a powerful medium for making a human connection.  What are you waiting for?  This post offers four reasons to incorporate video into your professional services content marketing strategy and quit being shy! 

Is your LinkedIn profile stuck in a rut? 

Do you feel your profile looks more drab than fab? 

It takes little to give your LinkedIn profile a new lease on life...this is a social networking site for professionals like you. You can pull off a little profile makeover magic with a few LinkedIn tips for professional services firms.

The makeover tips outlined in this article transformed Santiago Carral's profile. Mr. Carral has a great resume. After reviewing his profile, we worked together to transform his profile into a functional, searchable resume that offered greater visibility to audiences looking for his professional skills. Today, Carral's profile is gaining traction.

It is time to begin a business development and content marketing playbook. Start the playbook by conceptualizing a rich media experience that spotlights your talent and captures the compelling project story. Blend content and media goals and objectives into an engaging website experience that offers project storytelling.  Let’s realize your vision to nurture relationships interested in working with your talent. 

TO GO OR NO GO ?

Pursuing viable project leads can be like finding a needle in a haystack. The economic recession continues to impact the A/E/C industry greatly.  Tracking and targeting viable leads takes a lot of work.  Efforts go through a series of starts and stop. Rather than spending long hours attempting to stay in front of pursuits that may go on hold, think about transforming your website into a lead nurturing tool that enables you to stay in front of your leads while improving your time and money investment on pursuits.

As a marketing professional specializing in technology, I am frequently asked, “What is SEO?” Several A/E/C professionals know that SEO is important in their website and professional services content marketing strategy but don’t understand how it relates to their Return On Marketing Investment (ROMI). This article aims to define Search Engine Optimization (SEO) and discuss how SEO can meet A/E/C business goals.

According to Forrester Research, companies that practice leading nurturing generate 50% more sales-ready leads at a 33% lower cost. Loopfuse reports in a Marketing Automation Study that only 49% of marketers practice leads nurturing tools. 

Client Relationship Management (CRM) software is an essential tool for professional services firms focused on lead nurturing and maintaining client relationships.  The software energizes relational data by connecting people, organizations, relationships, projects, experience, and expertise to meet strategic objectives. Today, there are several options for CRM software for professional services firms in the cloud.

Colosi Marketing is delighted to present our new brand.  The coffee house, where the lively conversation occurs, inspires our identity.  Our goal is to illustrate both the past and the future. In essence, our experiences guide our path forward. Mode Design achieved the desired result by combining eclectic logotype and design. Our marketing agency identity appeals to the senses with a “bistro” flavor that says, “let’s connect!”