10 Ingredients to Spice Up Your Twitter Strategy

Posted by Joelle Colosi on Thu, Mar 05, 2015 @ 01:30 PM

With an audience nearing 300 million active users, the Twitter microblogging platform lets you send quick, concise messages to your marketing campaigns, maintain better engagement with your clients and find new leads that can be converted to clients. These simple facts cannot be ignored. If your Twitter stategy is a bit bland, it is time to spice it up with these 10 ingredients.

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Topics: social media marketing, branding, Twitter

10 Reasons Why You Need To Show Marketers The Love

Posted by Joelle Colosi on Thu, Feb 12, 2015 @ 03:30 PM


Valentine's Day is almost upon us. While this day may represent a time to celebrate romantic love, it is also a perfect time to recognize your fellow marketing professionals. Think about how much value they bring to you and your firm.  Sometimes it is hard to express our feelings in words.  While a marketer’s value seems to be almost limitless, this post provides just 10 of the many reasons why you really should show your marketers the love.

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Topics: Marketing Strategy, branding, marketing automation

As You Work Out Your Brand Identity, Know Your 3 Major Competitors

Posted by Joelle Colosi on Fri, Oct 10, 2014 @ 02:00 PM

The only thing constant about today’s business market is that it’s always changing. Technology keeps business models and brand identity in flux, introducing new competition daily. Those who can’t hug the curve and remain on the road to success can end up sidelined. Even huge, solid-seeming companies have made the mistake of not adapting quickly enough and have fallen by the wayside.

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Topics: competitive analysis, branding, brand identity

Achieving Brand Consistency via Automated Marketing Methods

Posted by Joelle Colosi on Thu, Sep 25, 2014 @ 02:00 PM

With so many traditional and online channels for your business to reach out to clients, it’s more important and challenging than ever to manage your brand. And we’re not just talking about your brand identity across all these channels. Brand consistency also includes the delivered message and client experience.

How do you achieve brand consistency without spending hours on dreadfully dull tasks every day? The answer is automated marketing. Just what is this solution capable of?

Take a look.

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Topics: branding, brand consistency, automated marketing, marketing materials

5 Signs Your Firm’s Marketing Strategy Has Fallen Flat and How to Regain Your Footing

Posted by Joelle Colosi on Thu, Jan 16, 2014 @ 08:00 AM

If your business isn’t growing as fast as you would like, your firm may need a marketing makeover. See if you recognize any of the signs that indicate that it’s time to rethink your marketing strategy, and get back on the path to success:

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Topics: Marketing Strategy, Colosi Marketing, branding, target audience

7 Tenets of Brand Marketing for Professional Services Firms

Posted by Joelle Colosi on Thu, Nov 21, 2013 @ 08:30 AM

Establishing your firm’s value and your good name are, as ever, key to brand marketing. This can be challenging in a wired world, where much of your activity is transparent, leaving it open to comment and criticism. As your brand generates interaction and feedback, make the most of positives and learn from criticism to move your business forward. Professional services brand marketing is simple--when you adopt these 7 basic tenets:

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Topics: Search Engine Optimization, branding, brand marketing

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