What’s the largest and best network that allows B2B companies to well…network? If you use LinkedIn for professional services lead generation on a regular basis, you’ll probably agree that they're it. This isn't to say that industry-specific forums and other social networks are unimportant. With all the online social channels available today, you shouldn’t put all your eggs in one basket. Spending quality time on LinkedIn, however, is worthwhile for a number of reasons.
Successful social media strategies for professional services firms must be targeted and meaningful. If you are with a small to medium-sized firm, you don’t have time to waste by spreading your social media efforts too thin. In addition, there are so many great social media marketing tips out on the Internet today that it is difficult to read through all these articles in order to arrive at the right combination of activities that makes sense for you.
Let’s assume you gave your LinkedIn profile a makeover and you've begun to strike up conversations, answer a few questions, and make connections. Now it is time to incorporate LinkedIn into your engagement plan. The objectives are simple – LinkedIn is a channel for maintaining a connection with clients and generating leads with new prospective clients.
It is time to conceptualize your professional services social marketing strategy. The following are a series of steps to incorporate LinkedIn within your game plan.
Did you know that LinkedIn is a channel for generating leads? This post offers marketing tips for LinkedIn professional services leads. We provide the information on "how" - it is up to you to get creative and nurture new and exciting leads!
Is your LinkedIn profile stuck in a rut?
Do you feel your profile looks more drab than fab?
It does not take much to give your LinkedIn profile a new lease on life...this is a social networking site for professionals just like you. With a few LinkedIn tips for professional services firms, you can pull off a little profile makeover magic.
The makeover tips outlined in this article transformed Santiago Carral’s profile. Mr. Carral has a great resume and, after looking over his profile, we worked together to transform his profile into a functional, searchable resume that offered greater visibility to audiences looking for his professional skills. Today, Carral’s profile is gaining traction.