--- title: "\"Fresh Ideas\" for Marketing Professional Services | Joelle Colosi (6)" description: A blog providing fresh, imaginative content to stimulate conversation about marketing professional services. (6) --- ## Joelle Colosi ### Recent Posts ## [6 Tips to Incorporate Social Media into Your Firm’s Email Marketing](https://blog.colosimarketing.com/blog/bid/193865/6-tips-to-incorporate-social-media-into-your-firm-s-email-marketing) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Feb 20, 2014 @ 08:00 AM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-502889934-jpg/images/tablet_social_media.jpg) ](https://blog.colosimarketing.com/blog/bid/193865/6-tips-to-incorporate-social-media-into-your-firm-s-email-marketing) It's always a good idea to integrate your marketing efforts, presenting a unified presence to your clients and prospects. When interacting with your audience via social media and email marketing, take the opportunity to refer to your other channels, establishing as many forms of contact with your audience as possible. You'll then have a variety of ways to keep in touch and disseminate your messages. In addition, clients are likely to find available their preferred method of interacting with your brand. This increases the likelihood that they'll welcome your updates and keep in touch, one way or another.  [Read More](https://blog.colosimarketing.com/blog/bid/193865/6-tips-to-incorporate-social-media-into-your-firm-s-email-marketing) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/193865/6-tips-to-incorporate-social-media-into-your-firm-s-email-marketing#comments-listing) Topics: [email marketing](https://blog.colosimarketing.com/blog/topic/email-marketing), [Colosi Marketing](https://blog.colosimarketing.com/blog/topic/colosi-marketing), [social media](https://blog.colosimarketing.com/blog/topic/social-media), [ctas](https://blog.colosimarketing.com/blog/topic/ctas), [sharing icons](https://blog.colosimarketing.com/blog/topic/sharing-icons) ## [9 Branding Trends to Incorporate into Your 2014 Marketing Game Plan](https://blog.colosimarketing.com/blog/bid/193867/9-branding-trends-to-incorporate-into-your-2014-marketing-game-plan) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Feb 13, 2014 @ 09:10 AM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-509481502-jpg/images/brand_building.jpg) ](https://blog.colosimarketing.com/blog/bid/193867/9-branding-trends-to-incorporate-into-your-2014-marketing-game-plan) What’s the best way to predict the future? Some say it’s to create it. From a business standpoint, that means using analytical information regarding client engagement to help shape the future. That’s how we amassed this list of nine branding trends, which you should incorporate into your 2014 marketing game plan. [Read More](https://blog.colosimarketing.com/blog/bid/193867/9-branding-trends-to-incorporate-into-your-2014-marketing-game-plan) 6 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/193867/9-branding-trends-to-incorporate-into-your-2014-marketing-game-plan#comments-listing) Topics: [content marketing](https://blog.colosimarketing.com/blog/topic/content-marketing), [visual content](https://blog.colosimarketing.com/blog/topic/visual-content), [brand marketing](https://blog.colosimarketing.com/blog/topic/brand-marketing), [branding trends](https://blog.colosimarketing.com/blog/topic/branding-trends) ## [5 Ways to Use LinkedIn for Social Lead Generation for Your Professional Services Firm](https://blog.colosimarketing.com/blog/bid/192602/5-ways-to-use-linkedin-for-social-lead-generation-for-your-professional-services-firm) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Fri, Jan 31, 2014 @ 08:00 AM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-441844929-jpg/images/linkedin_ed.jpg) ](https://blog.colosimarketing.com/blog/bid/192602/5-ways-to-use-linkedin-for-social-lead-generation-for-your-professional-services-firm) What’s the most significant and best network that allows B2B companies to do well…network? If you regularly use LinkedIn for professional services lead generation, you’ll probably agree that they're it. This isn't to say that industry-specific forums and other social networks are unimportant. With all the online social channels available today, you shouldn’t put all your eggs in one basket. Spending quality time on LinkedIn, however, is worthwhile for several reasons.  [Read More](https://blog.colosimarketing.com/blog/bid/192602/5-ways-to-use-linkedin-for-social-lead-generation-for-your-professional-services-firm) 4 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/192602/5-ways-to-use-linkedin-for-social-lead-generation-for-your-professional-services-firm#comments-listing) Topics: [lead generation](https://blog.colosimarketing.com/blog/topic/lead-generation), [LinkedIn](https://blog.colosimarketing.com/blog/topic/linkedin), [Colosi Marketing](https://blog.colosimarketing.com/blog/topic/colosi-marketing), [professional services firm](https://blog.colosimarketing.com/blog/topic/professional-services-firm) ## [6 Key Deliverables That Can Lead to Content Marketing Success](https://blog.colosimarketing.com/blog/bid/192603/6-key-deliverables-that-can-lead-to-content-marketing-success) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Jan 23, 2014 @ 10:45 AM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-446943132-jpg/images/computer_woman_success.jpg) ](https://blog.colosimarketing.com/blog/bid/192603/6-key-deliverables-that-can-lead-to-content-marketing-success) To grow your business without becoming mired in a time sink, a clear strategy must guide your content marketing effort. It’s easy to get caught up in the daily rush to create new content and maintain a presence on all social media. Instead, be purposeful. Think focused rather than frantic. Ensure each content is effective, leading to your conversion goals rather than going for quantity and achieving little. Feed your prospects the right, high-quality content at critical points in the sales cycle, and you can lead them through to the services agreement. Create content answering objections that each client persona typically has at specific decision points in the sales-nurturing process. Your content should: [Read More](https://blog.colosimarketing.com/blog/bid/192603/6-key-deliverables-that-can-lead-to-content-marketing-success) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/192603/6-key-deliverables-that-can-lead-to-content-marketing-success#comments-listing) Topics: [content marketing](https://blog.colosimarketing.com/blog/topic/content-marketing), [market segmentation](https://blog.colosimarketing.com/blog/topic/market-segmentation), [target client profile](https://blog.colosimarketing.com/blog/topic/target-client-profile) ## [5 Signs Your Firm’s Marketing Strategy Has Fallen Flat and How to Regain Your Footing](https://blog.colosimarketing.com/blog/bid/192605/5-signs-your-firm-s-marketing-strategy-has-fallen-flat-and-how-to-regain-your-footing) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Jan 16, 2014 @ 08:00 AM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-458772496-jpg/images/istock_000010033784small-resized-600.jpg) ](https://blog.colosimarketing.com/blog/bid/192605/5-signs-your-firm-s-marketing-strategy-has-fallen-flat-and-how-to-regain-your-footing) If your business grows slower than you would like, your firm may need a [marketing makeover](https://blog.colosimarketing.com/blog/bid/189927/7-Tenets-of-Brand-Marketing-for-Professional-Services-Firms). See if you recognize any of the signs that indicate that it's time to rethink your marketing strategy and get back on the path to success: [Read More](https://blog.colosimarketing.com/blog/bid/192605/5-signs-your-firm-s-marketing-strategy-has-fallen-flat-and-how-to-regain-your-footing) 4 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/192605/5-signs-your-firm-s-marketing-strategy-has-fallen-flat-and-how-to-regain-your-footing#comments-listing) Topics: [Marketing Strategy](https://blog.colosimarketing.com/blog/topic/marketing-strategy), [Colosi Marketing](https://blog.colosimarketing.com/blog/topic/colosi-marketing), [branding](https://blog.colosimarketing.com/blog/topic/branding), [target audience](https://blog.colosimarketing.com/blog/topic/target-audience) ## [Lead Nurturing the Right Way for Your Professional Services Firm](https://blog.colosimarketing.com/blog/bid/191312/lead-nurturing-the-right-way-for-your-professional-services-firm) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Jan 09, 2014 @ 08:15 AM - [Tweet](https://twitter.com/share) Rule No. 1 of lead nurturing: Don’t squander your leads. You’ve worked hard and followed tips on this blog to bring them in through SEO, social media, blogging, etc. These efforts are not solely about creating content – and if it’s the thing you’re focusing on, you are not using these methods to their fullest potential. [Read More](https://blog.colosimarketing.com/blog/bid/191312/lead-nurturing-the-right-way-for-your-professional-services-firm) 2 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/191312/lead-nurturing-the-right-way-for-your-professional-services-firm#comments-listing) Topics: [landing page](https://blog.colosimarketing.com/blog/topic/landing-page), [Client Relationship Management](https://blog.colosimarketing.com/blog/topic/client-relationship-management), [lead nurturing](https://blog.colosimarketing.com/blog/topic/lead-nurturing) ## [Develop a Strong Social Media Marketing Strategy in 6 Steps](https://blog.colosimarketing.com/blog/bid/191315/develop-a-strong-social-media-marketing-strategy-in-6-steps) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Jan 02, 2014 @ 10:04 AM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-432299548-jpg/images/istock_000026998957small-resized-600.jpg) ](https://blog.colosimarketing.com/blog/bid/191315/develop-a-strong-social-media-marketing-strategy-in-6-steps) Successful social media strategies for professional services firms must be targeted and meaningful. If you are with a small to medium-sized firm, you don’t have time to waste by spreading your social media efforts too thin. In addition, there are so many great social media marketing tips on the Internet today that it is difficult to read through all these articles to arrive at the right combination of activities that makes sense. [Read More](https://blog.colosimarketing.com/blog/bid/191315/develop-a-strong-social-media-marketing-strategy-in-6-steps) 2 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/191315/develop-a-strong-social-media-marketing-strategy-in-6-steps#comments-listing) Topics: [social media marketing](https://blog.colosimarketing.com/blog/topic/social-media-marketing), [LinkedIn](https://blog.colosimarketing.com/blog/topic/linkedin), [Twitter](https://blog.colosimarketing.com/blog/topic/twitter), [digital storytelling](https://blog.colosimarketing.com/blog/topic/digital-storytelling), [instagram](https://blog.colosimarketing.com/blog/topic/instagram) ## [Your Content Marketing Strategy for 2014: Begin with 5 Questions](https://blog.colosimarketing.com/blog/bid/191317/your-content-marketing-strategy-for-2014-begin-with-5-questions) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Fri, Dec 20, 2013 @ 07:09 AM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-421961480-jpg/images/istock_000017660526small-resized-600.jpg) ](https://blog.colosimarketing.com/blog/bid/191317/your-content-marketing-strategy-for-2014-begin-with-5-questions) If you are developing your content marketing strategy for the coming year, always remember this effort involves highly strategic, consistent creation (sometimes curation) and distribution of valuable content to attract and keep a targeted audience of clients and prospects.  [Read More](https://blog.colosimarketing.com/blog/bid/191317/your-content-marketing-strategy-for-2014-begin-with-5-questions) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/191317/your-content-marketing-strategy-for-2014-begin-with-5-questions#comments-listing) Topics: [Search Engine Optimization](https://blog.colosimarketing.com/blog/topic/search-engine-optimization), [content marketing](https://blog.colosimarketing.com/blog/topic/content-marketing), [target client profile](https://blog.colosimarketing.com/blog/topic/target-client-profile), [content marketing strategy](https://blog.colosimarketing.com/blog/topic/content-marketing-strategy) ## [Maximize Your Firm's Email Marketing Campaign With These 6 Tips](https://blog.colosimarketing.com/blog/bid/191318/maximize-your-firm-s-email-marketing-campaign-with-these-6-tips) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Dec 12, 2013 @ 11:23 AM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-408315328-jpg/images/istock_000018641940medium-resized-600.jpg) ](https://blog.colosimarketing.com/blog/bid/191318/maximize-your-firm-s-email-marketing-campaign-with-these-6-tips) Most professional services firms have an email list--and they don’t do much with it. Often these firms send out general interest newsletters or keep in sporadic touch with industry touch points and companies on the list. Much more gold to be mined in those email cases that your firm has been accumulating. Email marketing is a powerful tool to gather information and help deepen relationships.  [Read More](https://blog.colosimarketing.com/blog/bid/191318/maximize-your-firm-s-email-marketing-campaign-with-these-6-tips) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/191318/maximize-your-firm-s-email-marketing-campaign-with-these-6-tips#comments-listing) Topics: [Marketing Strategy](https://blog.colosimarketing.com/blog/topic/marketing-strategy), [email marketing](https://blog.colosimarketing.com/blog/topic/email-marketing), [market segmentation](https://blog.colosimarketing.com/blog/topic/market-segmentation) ## [Build Stronger Client Relationships Using Pinterest and Instagram](https://blog.colosimarketing.com/blog/bid/189926/build-stronger-client-relationships-using-pinterest-and-instagram) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Fri, Nov 29, 2013 @ 12:30 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-369969868-jpg/images/id-100152190.jpg) ](https://blog.colosimarketing.com/blog/bid/189926/build-stronger-client-relationships-using-pinterest-and-instagram) Images can bring businesses and professionals closer to their social media fans, followers, clients, and prospects. Photographs, especially photos, have always had an arresting quality: now they’re more accessible than ever to create and highly sharable. Images, infographics, and video serve as excellent shorthand to say a lot quicker and as perfect shortcuts to bringing people closer faster.  [Read More](https://blog.colosimarketing.com/blog/bid/189926/build-stronger-client-relationships-using-pinterest-and-instagram) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/189926/build-stronger-client-relationships-using-pinterest-and-instagram#comments-listing) Topics: [social media marketing](https://blog.colosimarketing.com/blog/topic/social-media-marketing), [Marketing Strategy](https://blog.colosimarketing.com/blog/topic/marketing-strategy), [relationship marketing](https://blog.colosimarketing.com/blog/topic/relationship-marketing), [instagram](https://blog.colosimarketing.com/blog/topic/instagram) [Previous Page](https://blog.colosimarketing.com/blog/author/joelle-colosi/page/5) [All Posts](https://blog.colosimarketing.com/blog/all) [Next Page](https://blog.colosimarketing.com/blog/author/joelle-colosi/page/7) ### **SUBSCRIBE** to Fresh Ideas facebook-f icon linkedin-in icon twitter icon instagram icon ### **RECENT** headlines - 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