---
title: "\"Fresh Ideas\" for Marketing Professional Services (4)"
description: A blog providing fresh, imaginative content to stimulate conversation about marketing professional services. (4)
---

## [A Guide for Plotting Your Inbound Marketing Strategy](https://blog.colosimarketing.com/blog/bid/196434/questions-for-plotting-your-inbound-marketing-strategy)

 Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Nov 06, 2014 @ 02:00 PM

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![Inbound Marketing Strategy](https://blog.colosimarketing.com/hs-fs/file-2039412752-png/Canva_SM_Images/Plotting_YourInbound_MarketingStrategy.png?width=275&height=275&name=Plotting_YourInbound_MarketingStrategy.png "Inbound Marketing Strategy")

As a business owner, you can’t afford to waste time or money trying various marketing tactics to see what might work. Instead, plan a cohesive inbound marketing strategy to ensure the best use of resources. An effective plan includes these primary areas of focus that you can build upon by asking yourself, "How will my company...":

[Read More](https://blog.colosimarketing.com/blog/bid/196434/questions-for-plotting-your-inbound-marketing-strategy)

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 Topics: [inbound marketing](https://blog.colosimarketing.com/blog/topic/inbound-marketing), [SEO](https://blog.colosimarketing.com/blog/topic/seo), [business goals](https://blog.colosimarketing.com/blog/topic/business-goals), [sales leads](https://blog.colosimarketing.com/blog/topic/sales-leads)

## [Get Into the Spirit of Curated Content](https://blog.colosimarketing.com/blog/bid/199781/the-power-of-curated-content-in-content-marketing)

 Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Oct 30, 2014 @ 07:00 PM

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[![](https://blog.colosimarketing.com/hs-fs/file-1979224343-png/Canva_SM_Images/Get_in_the_Spirit.png) ](https://blog.colosimarketing.com/blog/bid/199781/the-power-of-curated-content-in-content-marketing)

Coming up with new content to post is the number one challenge for [content marketers](https://blog.colosimarketing.com/blog/bid/192603/6-Key-Deliverables-That-Can-Lead-to-Content-Marketing-Success) today. However, have you heard the expressions "mind the store" and "use what you’ve got?" Developing fresh content in your traditional and online [content marketing strategy](https://blog.colosimarketing.com/blog/bid/191317/Your-Content-Marketing-Strategy-for-2014-Begin-with-5-Questions) is important, but so is freshening up valuable, existing, evergreen content.

[Read More](https://blog.colosimarketing.com/blog/bid/199781/the-power-of-curated-content-in-content-marketing)

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 Topics: [content marketing](https://blog.colosimarketing.com/blog/topic/content-marketing), [social media](https://blog.colosimarketing.com/blog/topic/social-media), [curated content](https://blog.colosimarketing.com/blog/topic/curated-content), [blog strategy](https://blog.colosimarketing.com/blog/topic/blog-strategy)

## [Reasons For Cloud-based Professional Services Marketing](https://blog.colosimarketing.com/blog/bid/195588/reasons-for-cloud-based-professional-services-marketing)

 Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Oct 23, 2014 @ 10:00 AM

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[![](https://blog.colosimarketing.com/hs-fs/file-1918908683-png/Canva_SM_Images/Marketing_From_The_Cloud.png) ](https://blog.colosimarketing.com/blog/bid/195588/reasons-for-cloud-based-professional-services-marketing)

As you may have found, having your head in the clouds can be good. It can decrease stress and enable some of your best brainstorming. Using the cloud for marketing works well for some of the same reasons. Marketing via the cloud is device independent, so you can engage with colleagues and audiences and reference data and assets from anywhere, anytime. 

[Read More](https://blog.colosimarketing.com/blog/bid/195588/reasons-for-cloud-based-professional-services-marketing)

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 Topics: [cloud](https://blog.colosimarketing.com/blog/topic/cloud), [professional services marketing](https://blog.colosimarketing.com/blog/topic/professional-services-marketing)

## [Cooking Up A Content Strategy? You Need 5 Key Ingredients](https://blog.colosimarketing.com/blog/bid/195582/cooking-up-a-content-strategy-you-need-5-key-ingredients)

 Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Oct 16, 2014 @ 01:30 PM

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[![](https://blog.colosimarketing.com/hs-fs/file-1872270095-png/Canva_SM_Images/Cooking_up_acontent_strategy.png) ](https://blog.colosimarketing.com/blog/bid/195582/cooking-up-a-content-strategy-you-need-5-key-ingredients)

The Internet is flooded with new content daily, and you don’t want to be just another fish in the online sea. You need to make an impact and create a wave of interest in your professional services brand by implementing a content strategy. Your strategy must include content that reflects and represents your firm’s mission and image. Content must also be authentic and worthwhile.

 

[Read More](https://blog.colosimarketing.com/blog/bid/195582/cooking-up-a-content-strategy-you-need-5-key-ingredients)

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 Topics: [content marketing](https://blog.colosimarketing.com/blog/topic/content-marketing)

## [As You Work Out Your Brand Identity, Know Your 3 Major Competitors](https://blog.colosimarketing.com/blog/bid/195580/as-you-work-out-your-brand-identity-know-your-3-major-competitors)

 Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Fri, Oct 10, 2014 @ 02:00 PM

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[![](https://blog.colosimarketing.com/hs-fs/file-1823966471-png/Canva_SM_Images/HELLO_COMPETION.png) ](https://blog.colosimarketing.com/blog/bid/195580/as-you-work-out-your-brand-identity-know-your-3-major-competitors)

The only constant thing about today’s business market is it's constantly changing. Technology keeps business models and brand identity in flux, introducing new competition daily. Those who can’t hug the curve and remain on the road to success can end up sidelined. Even huge, solid-seeming companies have made the mistake of not adapting quickly enough and have fallen by the wayside.

[Read More](https://blog.colosimarketing.com/blog/bid/195580/as-you-work-out-your-brand-identity-know-your-3-major-competitors)

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 Topics: [competitive analysis](https://blog.colosimarketing.com/blog/topic/competitive-analysis), [branding](https://blog.colosimarketing.com/blog/topic/branding), [brand identity](https://blog.colosimarketing.com/blog/topic/brand-identity)

## [Achieving Brand Consistency via Automated Marketing Methods](https://blog.colosimarketing.com/blog/bid/199778/achieving-brand-consistency-via-automated-marketing-methods)

 Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Sep 25, 2014 @ 02:00 PM

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[![](https://blog.colosimarketing.com/hs-fs/file-1696671943-png/images/recipes_for_branding_copy-resized-600.png) ](https://blog.colosimarketing.com/blog/bid/199778/achieving-brand-consistency-via-automated-marketing-methods)

With so many traditional and online channels for your business to reach out to clients, it’s more critical and challenging than ever to manage your brand. And we’re not just talking about your brand identity across all these channels. Brand consistency also includes the delivered message and client experience.

How do you achieve brand consistency without spending hours on dull daily tasks? The answer is automated marketing. Just what is this solution capable of?

Take a look.

[Read More](https://blog.colosimarketing.com/blog/bid/199778/achieving-brand-consistency-via-automated-marketing-methods)

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 Topics: [branding](https://blog.colosimarketing.com/blog/topic/branding), [brand consistency](https://blog.colosimarketing.com/blog/topic/brand-consistency), [automated marketing](https://blog.colosimarketing.com/blog/topic/automated-marketing), [marketing materials](https://blog.colosimarketing.com/blog/topic/marketing-materials)

## [How Marketing Segmentation Benefits Professional Services Firms](https://blog.colosimarketing.com/blog/bid/197846/how-marketing-segmentation-benefits-professional-services-firms)

 Posted by [Lisa Higgs](https://blog.colosimarketing.com/blog/author/lisa-higgs) on Thu, Sep 18, 2014 @ 05:00 PM

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[![](https://blog.colosimarketing.com/hs-fs/file-1808019610-jpg/images/marketsegmentation_banner-resized-600.jpg) ](https://blog.colosimarketing.com/blog/bid/197846/how-marketing-segmentation-benefits-professional-services-firms)

As a business, you can’t be all things to all people. With market segmentation, you can divide and conquer (so to speak) to own your specific share of the market. To do this, you divide the market into subsets of people with particular characteristics, interests, and needs in common. You can complete your segmentation by selecting your target market segment from these groups of people. If you’re considering an acting business, segmentation can help determine your target market size and whether your services will be desirable.

[Read More](https://blog.colosimarketing.com/blog/bid/197846/how-marketing-segmentation-benefits-professional-services-firms)

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 Topics: [Marketing Strategy](https://blog.colosimarketing.com/blog/topic/marketing-strategy), [market segmentation](https://blog.colosimarketing.com/blog/topic/market-segmentation), [business development](https://blog.colosimarketing.com/blog/topic/business-development)

## [Marketing Trends That Are Making an Impact in 2014](https://blog.colosimarketing.com/blog/bid/201482/marketing-trends-that-are-making-an-impact-in-2014)

 Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Sep 11, 2014 @ 02:00 PM

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[![](https://blog.colosimarketing.com/hs-fs/file-1602915607-jpg/images/marketing_graphic.jpg) ](https://blog.colosimarketing.com/blog/bid/201482/marketing-trends-that-are-making-an-impact-in-2014)

Modern marketers must keep many practical techniques in their marketing toolbox. Changes in technology, popular culture, and the online environment will demand adaptations for firms that must stay current. Here are three marketing trends that are going to make an impact on your business in 2014 and beyond.

[Read More](https://blog.colosimarketing.com/blog/bid/201482/marketing-trends-that-are-making-an-impact-in-2014)

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 Topics: [social media marketing](https://blog.colosimarketing.com/blog/topic/social-media-marketing), [email marketing](https://blog.colosimarketing.com/blog/topic/email-marketing), [marketing trends](https://blog.colosimarketing.com/blog/topic/marketing-trends)

## [Linking Social Media and Email Marketing With Your CRM Tool](https://blog.colosimarketing.com/blog/bid/199780/linking-social-media-and-email-marketing-with-your-crm-tool)

 Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Sep 04, 2014 @ 03:00 PM

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[![](https://blog.colosimarketing.com/hs-fs/file-1561467828-jpg/images/dollarphotoclub_63414049-resized-600.jpg) ](https://blog.colosimarketing.com/blog/bid/199780/linking-social-media-and-email-marketing-with-your-crm-tool)

To generate, manage and convert leads, you must triangulate your client relationship management (CRM) tool, social media, and email marketing. Here’s how to complete each leg of the triangle.

[Read More](https://blog.colosimarketing.com/blog/bid/199780/linking-social-media-and-email-marketing-with-your-crm-tool)

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 Topics: [email marketing](https://blog.colosimarketing.com/blog/topic/email-marketing), [social media](https://blog.colosimarketing.com/blog/topic/social-media), [crm](https://blog.colosimarketing.com/blog/topic/crm)

## [Setting Marketing Objectives and Goals Keeps You Focused on Success](https://blog.colosimarketing.com/blog/bid/200369/setting-marketing-objectives-and-goals-keeps-you-focused-on-success)

 Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Aug 28, 2014 @ 03:00 PM

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[![](https://blog.colosimarketing.com/hs-fs/file-1371934708-jpg/images/businessman_road_city_background.jpg) ](https://blog.colosimarketing.com/blog/bid/200369/setting-marketing-objectives-and-goals-keeps-you-focused-on-success)

Defining marketing objectives and goals will help you organize and prioritize activities. Without setting objectives and plans that are clear and meaningful, you’ll only do well accidentally. Dreams and goals provide direction and structure for success, around which you optimize your marketing and business development activities. Being purposeful and heading towards defined plans will keep your company moving forward.

[Read More](https://blog.colosimarketing.com/blog/bid/200369/setting-marketing-objectives-and-goals-keeps-you-focused-on-success)

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 Topics: [Marketing Strategy](https://blog.colosimarketing.com/blog/topic/marketing-strategy), [marketing plan](https://blog.colosimarketing.com/blog/topic/marketing-plan), [analytics and metrics](https://blog.colosimarketing.com/blog/topic/analytics-and-metrics)

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