Getting the best results out of social media marketing requires some concentrated effort and attention to effective practices. Here are three ways you can improve your social media presence and increase your number of followers.

Producing and publishing content on blogs, websites, and social media pages helps you to make current and potential clients aware of what you do and offer while establishing your expertise in your industry. The most effective online marketing requires keywords and SEO to ensure that major search engines can find and promote your content. This post discusses the roles of keywords and SEO while offering a cautionary message to those who obsess over the effort.

With an audience nearing 300 million active users, the Twitter microblogging platform lets you send quick, concise messages to your marketing campaigns, maintain better engagement with your clients, and find new leads that can be converted to clients. These simple facts cannot be ignored. If your Twitter strategy is bland, it is time to spice it up with these 10 ingredients.

When was the last time you refreshed your firm's qualifications statement? There are many marketing professionals who view this document as a mere formality to get into the door for a new opportunity or receive a request for proposal (RFP). It is time to rethink your firm’s traditional qualifications statement.

This post offers creative ideas for integrating an inbound marketing approach with your qualifications statement:

Valentine's Day is almost upon us. While this day may represent a time to celebrate romantic love, it is also a perfect time to recognize your fellow marketing professionals. Think about how much value they bring to you and your firm.  Sometimes it is hard to express our feelings in words.  While a marketer's value seems almost limitless, this post provides just 10 of the many reasons you should show your marketers love.

One of the more notable evolutions in electronic communication for businesses and consumers is the increasing reliance on smartphones, tablet computers, and other mobile devices. As you plan your email-based marketing and promotion strategies, you must consider how messages will be received and read on mobile devices. Here are some ways to maintain mobile-friendly email marketing to get customers' attention and ensure your messages are read.

Tis the season for planning the future of your business. Along with many other marketing professionals, you are evaluating what worked this year, identifying opportunities for next year, and drafting a new action plan.  Understanding where you stand in the current marketplace is essential to bolster additional ideas. A SWOT analysis is a handy tool that any business can add to its self-assessment and forecasting toolbox.

Using social media marketing to its best advantage can benefit your business. It can be a good use of time and a missed opportunity if handled correctly or inconsistently. Errors can make it look like you and your company "just don’t get it." Avoid these nine common social media mistakes, and you'll be on your way to success.