Engagement marketing is different from direct response marketing in that it’s about creating relationships with future professional services clients. Inbound marketing enables your audience to interact with your firm in their preferred manner. It also expands your avenues to communicate versions of your marketing messages. 

Your firm uses social media marketing and is mobile-friendly, right? If not, you may need some fantastic facts and statistical reasons to rev up your presence in these popular and growing spheres. We scoured some of the latest social media articles to inform you of the latest statistics that will help guide your marketing efforts.  Whether you plan to use this information for your firm’s marketing campaigns, convince leadership to ramp up social media marketing efforts, or justify current activities, you will love these marketing stats. Allow these golden nuggets to fuel your next social media strategy brainstorming session.

Successful social media strategies for professional services firms must be targeted and meaningful. If you are with a small to medium-sized firm, you don’t have time to waste by spreading your social media efforts too thin. In addition, there are so many great social media marketing tips on the Internet today that it is difficult to read through all these articles to arrive at the right combination of activities that makes sense.

Images can bring businesses and professionals closer to their social media fans, followers, clients, and prospects. Photographs, especially photos, have always had an arresting quality: now they’re more accessible than ever to create and highly sharable. Images, infographics, and video serve as excellent shorthand to say a lot quicker and as perfect shortcuts to bringing people closer faster. 

Regarding social media channels, Pinterest tops the chart for using visual content as an inbound marketing tool. Visual content like an image or video can communicate a qualitative or quantitative viewpoint. They can show a vision or assist audiences with visualizing how to execute a plan. A series of images or a video can also show change. Combining this social media channel with a solid inbound marketing strategy will help your audiences see how your firm can use pictures to illustrate ideas and provide solutions.

Many people think it sounds silly to tweet. While tweeting may sound silly, Twitter is a wildly popular communication channel for quick and easy exchange with mass audiences. This post gets down to the Twitter basics and explains why this channel needs to be included in your social media tools for professional services marketing.

Let's assume you gave your LinkedIn profile a makeover, and you've begun to strike up conversations, answer a few questions, and make connections. Now it is time to incorporate LinkedIn into your engagement plan. The objectives are simple – LinkedIn is a channel for connecting with clients and generating leads with new prospective clients.

It is time to think about your professional services' social marketing strategy. The following are steps to incorporate LinkedIn into your game plan. 

Did you know that LinkedIn is a channel for generating leads?  This post offers marketing tips for LinkedIn professional services leads. We provide the information on "how" - getting creative and nurturing new and exciting leads is up to you!

Is your LinkedIn profile stuck in a rut? 

Do you feel your profile looks more drab than fab? 

It takes little to give your LinkedIn profile a new lease on life...this is a social networking site for professionals like you. You can pull off a little profile makeover magic with a few LinkedIn tips for professional services firms.

The makeover tips outlined in this article transformed Santiago Carral's profile. Mr. Carral has a great resume. After reviewing his profile, we worked together to transform his profile into a functional, searchable resume that offered greater visibility to audiences looking for his professional skills. Today, Carral's profile is gaining traction.