--- title: "\"Fresh Ideas\" for Marketing Professional Services (2)" description: A blog providing fresh, imaginative content to stimulate conversation about marketing professional services. (2) --- ## [Link Building Techniques That Negatively Impact Your Search Ratings](https://blog.colosimarketing.com/blog/bid/197844/link-building-techniques-that-negatively-impact-your-search-ratings) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Jul 09, 2015 @ 02:00 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hubfs/Canva_SM_Images/AVOID_THESE.png) ](https://blog.colosimarketing.com/blog/bid/197844/link-building-techniques-that-negatively-impact-your-search-ratings) Creating and promoting great content is the main path to gaining links to your site. This quality initiative will help you improve search rankings and build your site traffic. Here's a look at the somewhat dishonest and very transparent link-building methods that can hurt you:  [Read More](https://blog.colosimarketing.com/blog/bid/197844/link-building-techniques-that-negatively-impact-your-search-ratings) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/197844/link-building-techniques-that-negatively-impact-your-search-ratings#comments-listing) Topics: [SEO](https://blog.colosimarketing.com/blog/topic/seo), [link building](https://blog.colosimarketing.com/blog/topic/link-building), [search ranking](https://blog.colosimarketing.com/blog/topic/search-ranking) ## [How to Use Inbound Marketing for Lead Generation](https://blog.colosimarketing.com/blog/how-to-use-inbound-marketing-for-lead-generation) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Jun 04, 2015 @ 03:00 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/hub/128506/file-1918567222.jpg) ](https://blog.colosimarketing.com/blog/how-to-use-inbound-marketing-for-lead-generation) In a high-tech world where it's easier than ever to screen calls, traditional methods of lead generation, such as cold calling, have lost much of their effectiveness. Instead, the effective marketer must look to more productive techniques, such as inbound marketing, to increase lead generation. This marketing method aims to capture the attention of desired audiences through rich digital content that can be easily found. It encourages further engagement with a firm’s website and media channels. This post discusses how you can use inbound marketing to your best advantage to improve lead generation, generate more qualified leads and boost sales. [Read More](https://blog.colosimarketing.com/blog/how-to-use-inbound-marketing-for-lead-generation) 1 Comment [Click here to read/write comments](https://blog.colosimarketing.com/blog/how-to-use-inbound-marketing-for-lead-generation#comments-listing) Topics: [lead generation](https://blog.colosimarketing.com/blog/topic/lead-generation), [inbound marketing](https://blog.colosimarketing.com/blog/topic/inbound-marketing), [business development](https://blog.colosimarketing.com/blog/topic/business-development) ## [Building the Firm’s Online Reputation Keeps Clients Feeling Good](https://blog.colosimarketing.com/blog/building-the-firms-online-reputation-keeps-clients-feeling-good) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, May 28, 2015 @ 03:00 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hubfs/blog_images/content.jpg) ](https://blog.colosimarketing.com/blog/building-the-firms-online-reputation-keeps-clients-feeling-good) A company's reputation is often the make-or-break factor that determines whether the firm will stay in business. In today's online environment, the size of the community a business serves has grown to include almost the entire world. Building and maintaining your firm's online reputation will help your clients to feel good about their decision to work with you. Their good choice is reaffirmed when they see increasing numbers of new clients who find you to be just as effective.   [Read More](https://blog.colosimarketing.com/blog/building-the-firms-online-reputation-keeps-clients-feeling-good) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/building-the-firms-online-reputation-keeps-clients-feeling-good#comments-listing) Topics: [social media marketing](https://blog.colosimarketing.com/blog/topic/social-media-marketing), [online presence](https://blog.colosimarketing.com/blog/topic/online-presence) ## [Secrets to Retaining Clients for Your Professional Services Firm](https://blog.colosimarketing.com/secrets-to-retaining-clients-of-your-professional-services-firm) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, May 21, 2015 @ 03:00 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hubfs/Secrets_to_Retaining_Clients.png) ](https://blog.colosimarketing.com/secrets-to-retaining-clients-of-your-professional-services-firm) The lifetime value of a client for a professional services firm can be considerable. It's also an essential business truth that keeping an existing client is less costly than finding a new one. To achieve the most significant long-term value from your clients, it's never an effective client retention essay to build up sufficient customer loyalty to ensure the client will stay with you for as long as possible. [Read More](https://blog.colosimarketing.com/secrets-to-retaining-clients-of-your-professional-services-firm) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/secrets-to-retaining-clients-of-your-professional-services-firm#comments-listing) Topics: [client retention](https://blog.colosimarketing.com/blog/topic/client-retention), [professional services](https://blog.colosimarketing.com/blog/topic/professional-services), [feedback](https://blog.colosimarketing.com/blog/topic/feedback) ## [Marketing Tips for Generating Clients Through Your Company’s Blog](https://blog.colosimarketing.com/blog/marketing-tips-for-generating-clients-through-your-companys-blog) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Apr 30, 2015 @ 02:00 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hubfs/images/bistro2.jpg) ](https://blog.colosimarketing.com/blog/marketing-tips-for-generating-clients-through-your-companys-blog) Starting a blog or adding one to your existing website is one of the easiest and most effective ways to extend your reach and generate more clients. Here are some practical marketing tips you can use to make your blog a powerful tool for generating clients. [Read More](https://blog.colosimarketing.com/blog/marketing-tips-for-generating-clients-through-your-companys-blog) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/marketing-tips-for-generating-clients-through-your-companys-blog#comments-listing) Topics: [blogging](https://blog.colosimarketing.com/blog/topic/blogging) ## [Creating Thought Leadership Furthers Your Marketing Campaign](https://blog.colosimarketing.com/blog/creating-thought-leadership-furthers-your-marketing-campaign) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Apr 23, 2015 @ 02:00 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/hub/128506/file-2329263588.jpg) ](https://blog.colosimarketing.com/blog/creating-thought-leadership-furthers-your-marketing-campaign) Thought leadership implies innovating the subjects that matter most to your clients. You are essential in developing, spreading, and supporting ideas that help your industry advance and grow. Individuals who create thought leadership establish an unparalleled position of authority for themselves, engendering trust, respect, and sometimes even admiration. Here are some practical suggestions for your inbound marketing campaign that you can follow to transform yourself into a thought leader in your field. [Read More](https://blog.colosimarketing.com/blog/creating-thought-leadership-furthers-your-marketing-campaign) 2 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/creating-thought-leadership-furthers-your-marketing-campaign#comments-listing) Topics: [inbound marketing](https://blog.colosimarketing.com/blog/topic/inbound-marketing), [marketing campaign](https://blog.colosimarketing.com/blog/topic/marketing-campaign), [thought leadership](https://blog.colosimarketing.com/blog/topic/thought-leadership), [inbound marketing campaign](https://blog.colosimarketing.com/blog/topic/inbound-marketing-campaign) ## [Eight Ways to Apply Marketing Through Instagram](https://blog.colosimarketing.com/blog/eight-ways-to-apply-marketing-through-instagram) Posted by [Chris Reyes](https://blog.colosimarketing.com/blog/author/chris-reyes) on Thu, Apr 16, 2015 @ 10:00 AM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/hub/128506/file-2417810994.jpg) ](https://blog.colosimarketing.com/blog/eight-ways-to-apply-marketing-through-instagram) Once hailed as a simple application for posting and sharing photos and not much more, Instagram has evolved into an effective avenue to reach millions of potential clients with visual content. No longer constrained to images, videos can also be posted to appeal to audiences. Here are eight ways you can apply marketing through Instagram to increase your online reach and engage your community in a visually appealing way. [Read More](https://blog.colosimarketing.com/blog/eight-ways-to-apply-marketing-through-instagram) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/eight-ways-to-apply-marketing-through-instagram#comments-listing) Topics: [social media marketing](https://blog.colosimarketing.com/blog/topic/social-media-marketing), [instagram](https://blog.colosimarketing.com/blog/topic/instagram) ## [7 Social Media Blunders Your Company Needs to Avoid](https://blog.colosimarketing.com/blog/7-social-media-blunders-your-company-needs-to-avoid) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Apr 09, 2015 @ 10:48 AM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/hub/128506/file-2419100467.jpg) ](https://blog.colosimarketing.com/blog/7-social-media-blunders-your-company-needs-to-avoid) media is a proven powerful tool for business. If misused, however, social media can work against you just as powerfully. Here are seven social media mistakes to avoid. [Read More](https://blog.colosimarketing.com/blog/7-social-media-blunders-your-company-needs-to-avoid) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/7-social-media-blunders-your-company-needs-to-avoid#comments-listing) ## [How Can Keywords Help Your SEO?](https://blog.colosimarketing.com/blog/how-can-keywords-help-your-seo) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Apr 02, 2015 @ 02:30 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/hub/128506/file-2414704301.jpg) ](https://blog.colosimarketing.com/blog/how-can-keywords-help-your-seo) Search engine optimization (SEO) remains an effective technique for online marketers who want to ensure their websites appear higher in search engine results. Once you know the keywords that are most effective for your purposes, you can incorporate them into your site pages and blog posts to dramatically improve your search results using these methods of how keywords can help SEO. [Read More](https://blog.colosimarketing.com/blog/how-can-keywords-help-your-seo) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/how-can-keywords-help-your-seo#comments-listing) Topics: [Search Engine Optimization](https://blog.colosimarketing.com/blog/topic/search-engine-optimization), [keywords](https://blog.colosimarketing.com/blog/topic/keywords), [content marketing strategy](https://blog.colosimarketing.com/blog/topic/content-marketing-strategy), [SEO](https://blog.colosimarketing.com/blog/topic/seo) ## [3 Ways You May Be Minimizing Your Company's Social Media Reach](https://blog.colosimarketing.com/blog/3-ways-you-may-be-minimizing-your-companys-social-media-reach) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Mar 26, 2015 @ 01:30 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/hub/128506/file-2335611167.jpg) ](https://blog.colosimarketing.com/blog/3-ways-you-may-be-minimizing-your-companys-social-media-reach) A successful social media campaign reaches as deeply as possible into the potential pool of leads and clients who may be interested in your products and services. There is another critical group. However, that should also be considered when crafting your social media activities: the thought leaders, influencers, and other prominent players who could be instrumental collaborators in getting the word out about your company and its offerings. [Read More](https://blog.colosimarketing.com/blog/3-ways-you-may-be-minimizing-your-companys-social-media-reach) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/3-ways-you-may-be-minimizing-your-companys-social-media-reach#comments-listing) Topics: [social media marketing](https://blog.colosimarketing.com/blog/topic/social-media-marketing), [social media](https://blog.colosimarketing.com/blog/topic/social-media) [Previous Page](https://blog.colosimarketing.com/blog/page/1) [All Posts](https://blog.colosimarketing.com/blog/all) [Next Page](https://blog.colosimarketing.com/blog/page/3) ### **SUBSCRIBE** to Fresh Ideas facebook-f icon linkedin-in icon twitter icon instagram icon ### **RECENT** headlines - [analytics and metrics (2)](https://blog.colosimarketing.com/blog/topic/analytics-and-metrics) - [automated marketing (1)](https://blog.colosimarketing.com/blog/topic/automated-marketing) - [blog strategy (1)](https://blog.colosimarketing.com/blog/topic/blog-strategy) - 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