When was the last time you refreshed your firm's qualifications statement? There are many marketing professionals who view this document as a mere formality to get into the door for a new opportunity or receive a request for proposal (RFP). It is time to rethink your firm’s traditional qualifications statement.
This post offers creative ideas for integrating an inbound marketing approach with your qualifications statement:
Read MoreTopics: lead generation, lead nurturing, qualifications statement
Valentine's Day is almost upon us. While this day may represent a time to celebrate romantic love, it is also a perfect time to recognize your fellow marketing professionals. Think about how much value they bring to you and your firm. Sometimes it is hard to express our feelings in words. While a marketer's value seems almost limitless, this post provides just 10 of the many reasons you should show your marketers love.
Read MoreTopics: Marketing Strategy, branding, marketing automation
One of the more notable evolutions in electronic communication for businesses and consumers is the increasing reliance on smartphones, tablet computers, and other mobile devices. As you plan your email-based marketing and promotion strategies, you must consider how messages will be received and read on mobile devices. Here are some ways to maintain mobile-friendly email marketing to get customers' attention and ensure your messages are read.
Read MoreTopics: email marketing, mobile marketing
Tis the season for planning the future of your business. Along with many other marketing professionals, you are evaluating what worked this year, identifying opportunities for next year, and drafting a new action plan. Understanding where you stand in the current marketplace is essential to bolster additional ideas. A SWOT analysis is a handy tool that any business can add to its self-assessment and forecasting toolbox.
Read MoreTopics: Marketing Strategy, inbound marketing, marketing plan
Using social media marketing to its best advantage can benefit your business. It can be a good use of time and a missed opportunity if handled correctly or inconsistently. Errors can make it look like you and your company "just don’t get it." Avoid these nine common social media mistakes, and you'll be on your way to success.
Read MoreTopics: social media marketing
When running a busy professional services business and trying your best to handle social media marketing, it’s easy to get distracted from critical basics like search engine optimization. Professional services SEO determines your firm's natural search result rankings. Be sure to follow SEO best practices to be found by relevant clients online and hold their attention. If you neglect this, all other marketing efforts are in vain.
Topics: Search Engine Optimization, Search Engine Marketing, keywords
As a business owner, you can’t afford to waste time or money trying various marketing tactics to see what might work. Instead, plan a cohesive inbound marketing strategy to ensure the best use of resources. An effective plan includes these primary areas of focus that you can build upon by asking yourself, "How will my company...":
Topics: inbound marketing, SEO, business goals, sales leads
Coming up with new content to post is the number one challenge for content marketers today. However, have you heard the expressions "mind the store" and "use what you’ve got?" Developing fresh content in your traditional and online content marketing strategy is important, but so is freshening up valuable, existing, evergreen content.
Topics: content marketing, social media, curated content, blog strategy
As you may have found, having your head in the clouds can be good. It can decrease stress and enable some of your best brainstorming. Using the cloud for marketing works well for some of the same reasons. Marketing via the cloud is device independent, so you can engage with colleagues and audiences and reference data and assets from anywhere, anytime.
Topics: cloud, professional services marketing
The Internet is flooded with new content daily, and you don’t want to be just another fish in the online sea. You need to make an impact and create a wave of interest in your professional services brand by implementing a content strategy. Your strategy must include content that reflects and represents your firm’s mission and image. Content must also be authentic and worthwhile.
Topics: content marketing
