--- title: "\"Fresh Ideas\" for Marketing Professional Services | inbound marketing" description: inbound marketing | A blog providing fresh, imaginative content to stimulate conversation about marketing professional services. --- ## [5 Ways to Freshen Up Your Inbound Marketing](https://blog.colosimarketing.com/blog/5-ways-to-freshen-up-your-inbound-marketing) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Oct 22, 2015 @ 01:30 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hubfs/Canva_SM_Images/freshen_up.jpg) ](https://blog.colosimarketing.com/blog/5-ways-to-freshen-up-your-inbound-marketing) Over time, some elements of an inbound marketing program must be reviewed and revised to keep the system healthy. Look closely, and take a close look at the following areas to keep your inbound marketing strategy fresh and on track. **** **** [Read More](https://blog.colosimarketing.com/blog/5-ways-to-freshen-up-your-inbound-marketing) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/5-ways-to-freshen-up-your-inbound-marketing#comments-listing) Topics: [Marketing Strategy](https://blog.colosimarketing.com/blog/topic/marketing-strategy), [inbound marketing](https://blog.colosimarketing.com/blog/topic/inbound-marketing), [inbound marketing campaign](https://blog.colosimarketing.com/blog/topic/inbound-marketing-campaign) ## [How to Use Inbound Marketing for Lead Generation](https://blog.colosimarketing.com/blog/how-to-use-inbound-marketing-for-lead-generation) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Jun 04, 2015 @ 03:00 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/hub/128506/file-1918567222.jpg) ](https://blog.colosimarketing.com/blog/how-to-use-inbound-marketing-for-lead-generation) In a high-tech world where it's easier than ever to screen calls, traditional methods of lead generation, such as cold calling, have lost much of their effectiveness. Instead, the effective marketer must look to more productive techniques, such as inbound marketing, to increase lead generation. This marketing method aims to capture the attention of desired audiences through rich digital content that can be easily found. It encourages further engagement with a firm’s website and media channels. This post discusses how you can use inbound marketing to your best advantage to improve lead generation, generate more qualified leads and boost sales. [Read More](https://blog.colosimarketing.com/blog/how-to-use-inbound-marketing-for-lead-generation) 1 Comment [Click here to read/write comments](https://blog.colosimarketing.com/blog/how-to-use-inbound-marketing-for-lead-generation#comments-listing) Topics: [lead generation](https://blog.colosimarketing.com/blog/topic/lead-generation), [inbound marketing](https://blog.colosimarketing.com/blog/topic/inbound-marketing), [business development](https://blog.colosimarketing.com/blog/topic/business-development) ## [Creating Thought Leadership Furthers Your Marketing Campaign](https://blog.colosimarketing.com/blog/creating-thought-leadership-furthers-your-marketing-campaign) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Apr 23, 2015 @ 02:00 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/hub/128506/file-2329263588.jpg) ](https://blog.colosimarketing.com/blog/creating-thought-leadership-furthers-your-marketing-campaign) Thought leadership implies innovating the subjects that matter most to your clients. You are essential in developing, spreading, and supporting ideas that help your industry advance and grow. Individuals who create thought leadership establish an unparalleled position of authority for themselves, engendering trust, respect, and sometimes even admiration. Here are some practical suggestions for your inbound marketing campaign that you can follow to transform yourself into a thought leader in your field. [Read More](https://blog.colosimarketing.com/blog/creating-thought-leadership-furthers-your-marketing-campaign) 2 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/creating-thought-leadership-furthers-your-marketing-campaign#comments-listing) Topics: [inbound marketing](https://blog.colosimarketing.com/blog/topic/inbound-marketing), [marketing campaign](https://blog.colosimarketing.com/blog/topic/marketing-campaign), [thought leadership](https://blog.colosimarketing.com/blog/topic/thought-leadership), [inbound marketing campaign](https://blog.colosimarketing.com/blog/topic/inbound-marketing-campaign) ## [Starting an Inbound Marketing Campaign: 4 Essential Questions](https://blog.colosimarketing.com/blog/bid/201701/starting-an-inbound-marketing-campaign-four-essential-questions) Posted by [Chris Reyes](https://blog.colosimarketing.com/blog/author/chris-reyes) on Thu, Feb 19, 2015 @ 04:30 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-1662708532-jpg/images/business_questions.jpg) ](https://blog.colosimarketing.com/blog/bid/201701/starting-an-inbound-marketing-campaign-four-essential-questions) Today, traditional marketing methods such as telemarketing and print ads are rapidly becoming antiquated; clinical is the word that describes these methods effectively. It’s a fact; there’s no going back. Today’s marketing environment is dynamic, and those who aim to have an engaging exchange and positive reception decide to shift to inbound marketing.  [Read More](https://blog.colosimarketing.com/blog/bid/201701/starting-an-inbound-marketing-campaign-four-essential-questions) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/201701/starting-an-inbound-marketing-campaign-four-essential-questions#comments-listing) Topics: [inbound marketing](https://blog.colosimarketing.com/blog/topic/inbound-marketing), [social media](https://blog.colosimarketing.com/blog/topic/social-media), [crm](https://blog.colosimarketing.com/blog/topic/crm), [SEO](https://blog.colosimarketing.com/blog/topic/seo), [leads](https://blog.colosimarketing.com/blog/topic/leads) ## [When it’s Cold Outside, SWOT Analysis Will Keep Business Warm](https://blog.colosimarketing.com/blog/when-its-cold-outside-swot-analysis-will-keep-future-business-warm) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Dec 04, 2014 @ 04:00 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-2177422856-png/Canva_SM_Images/ColosiMktg_SWOT_Analysis.png) ](https://blog.colosimarketing.com/blog/when-its-cold-outside-swot-analysis-will-keep-future-business-warm) Tis the season for planning the future of your business. Along with many other marketing professionals, you are evaluating what worked this year, identifying opportunities for next year, and drafting a new action plan.  Understanding where you stand in the current marketplace is essential to bolster additional ideas. A SWOT analysis is a handy tool that any business can add to its self-assessment and forecasting toolbox. [Read More](https://blog.colosimarketing.com/blog/when-its-cold-outside-swot-analysis-will-keep-future-business-warm) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/when-its-cold-outside-swot-analysis-will-keep-future-business-warm#comments-listing) Topics: [Marketing Strategy](https://blog.colosimarketing.com/blog/topic/marketing-strategy), [inbound marketing](https://blog.colosimarketing.com/blog/topic/inbound-marketing), [marketing plan](https://blog.colosimarketing.com/blog/topic/marketing-plan) ## [A Guide for Plotting Your Inbound Marketing Strategy](https://blog.colosimarketing.com/blog/bid/196434/questions-for-plotting-your-inbound-marketing-strategy) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Nov 06, 2014 @ 02:00 PM - [Tweet](https://twitter.com/share) ![Inbound Marketing Strategy](https://blog.colosimarketing.com/hs-fs/file-2039412752-png/Canva_SM_Images/Plotting_YourInbound_MarketingStrategy.png?width=275&height=275&name=Plotting_YourInbound_MarketingStrategy.png "Inbound Marketing Strategy") As a business owner, you can’t afford to waste time or money trying various marketing tactics to see what might work. Instead, plan a cohesive inbound marketing strategy to ensure the best use of resources. An effective plan includes these primary areas of focus that you can build upon by asking yourself, "How will my company...": [Read More](https://blog.colosimarketing.com/blog/bid/196434/questions-for-plotting-your-inbound-marketing-strategy) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/196434/questions-for-plotting-your-inbound-marketing-strategy#comments-listing) Topics: [inbound marketing](https://blog.colosimarketing.com/blog/topic/inbound-marketing), [SEO](https://blog.colosimarketing.com/blog/topic/seo), [business goals](https://blog.colosimarketing.com/blog/topic/business-goals), [sales leads](https://blog.colosimarketing.com/blog/topic/sales-leads) ## [Building Strong Client Relationships With Inbound Marketing Methods](https://blog.colosimarketing.com/blog/bid/198329/building-strong-client-relationships-with-inbound-marketing-methods) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Jun 19, 2014 @ 06:00 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-1039281104-jpg/images/dollarphotoclub_63591473-resized-600.jpg) ](https://blog.colosimarketing.com/blog/bid/198329/building-strong-client-relationships-with-inbound-marketing-methods) Strong client relationships can be summed up in one word: loyalty. Whether you’re fundraising, trying to develop business, providing better services, or gaining more significant market share, inbound marketing is the method you should use to build strong client relationships and reach your goals. After all, if you spend all your time on outbound marketing and none on inbound, you’re like a doctor who uses bloodletting to cure a headache. The technique may date back further, but it’s much less effective than modern-day solutions. [Read More](https://blog.colosimarketing.com/blog/bid/198329/building-strong-client-relationships-with-inbound-marketing-methods) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/198329/building-strong-client-relationships-with-inbound-marketing-methods#comments-listing) Topics: [lead generation](https://blog.colosimarketing.com/blog/topic/lead-generation), [content marketing](https://blog.colosimarketing.com/blog/topic/content-marketing), [inbound marketing](https://blog.colosimarketing.com/blog/topic/inbound-marketing), [relationship marketing](https://blog.colosimarketing.com/blog/topic/relationship-marketing) ## [7 Pointers for Embracing Engagement Marketing to Attract Clients](https://blog.colosimarketing.com/blog/bid/196436/7-pointers-for-embracing-engagement-marketing-to-attract-clients) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, May 15, 2014 @ 01:30 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-662573522-jpg/images/magnet_clients.jpg) ](https://blog.colosimarketing.com/blog/bid/196436/7-pointers-for-embracing-engagement-marketing-to-attract-clients) Engagement marketing is different from direct response marketing in that it’s about creating relationships with future professional services clients. Inbound marketing enables your audience to interact with your firm in their preferred manner. It also expands your avenues to communicate versions of your marketing messages.  [Read More](https://blog.colosimarketing.com/blog/bid/196436/7-pointers-for-embracing-engagement-marketing-to-attract-clients) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/196436/7-pointers-for-embracing-engagement-marketing-to-attract-clients#comments-listing) Topics: [social media marketing](https://blog.colosimarketing.com/blog/topic/social-media-marketing), [inbound marketing](https://blog.colosimarketing.com/blog/topic/inbound-marketing), [engagement marketing](https://blog.colosimarketing.com/blog/topic/engagement-marketing), [SEO](https://blog.colosimarketing.com/blog/topic/seo), [ctas](https://blog.colosimarketing.com/blog/topic/ctas) ## [3 Important Goals of Inbound Marketing](https://blog.colosimarketing.com/blog/bid/189918/3-important-goals-of-inbound-marketing) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Wed, Nov 06, 2013 @ 07:59 AM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-369918478-jpg/images/id-100207722.jpg) ](https://blog.colosimarketing.com/blog/bid/189918/3-important-goals-of-inbound-marketing) The online world is getting more crowded daily, so setting your company above the rest can be challenging. By keeping concrete goals in mind, however, strategic inbound marketing for professional services firms can bring your core audience to you. inbound marketing [Read More](https://blog.colosimarketing.com/blog/bid/189918/3-important-goals-of-inbound-marketing) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/189918/3-important-goals-of-inbound-marketing#comments-listing) Topics: [inbound marketing](https://blog.colosimarketing.com/blog/topic/inbound-marketing), [Colosi Marketing](https://blog.colosimarketing.com/blog/topic/colosi-marketing), [blogging](https://blog.colosimarketing.com/blog/topic/blogging) ## [5 Inbound Marketing Methods To Keep Audiences Interested](https://blog.colosimarketing.com/blog/bid/184532/5-inbound-marketing-methods-to-keep-audiences-interested) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Aug 01, 2013 @ 08:38 AM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-241770893-jpg/images/3127360-resized-600.jpg) ](https://blog.colosimarketing.com/blog/bid/184532/5-inbound-marketing-methods-to-keep-audiences-interested) In prior posts, you've learned how inbound marketing practices can be highly effective when it comes to catching the eye of a desired visitor. It is essential to apply these methods to keep visitors, leads, or existing clients interested in learning more.  You must delight readers with fresh, relevant content to keep their attention.  [Read More](https://blog.colosimarketing.com/blog/bid/184532/5-inbound-marketing-methods-to-keep-audiences-interested) 6 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/184532/5-inbound-marketing-methods-to-keep-audiences-interested#comments-listing) Topics: [inbound marketing](https://blog.colosimarketing.com/blog/topic/inbound-marketing), [business development](https://blog.colosimarketing.com/blog/topic/business-development), [workflow](https://blog.colosimarketing.com/blog/topic/workflow) [All Posts](https://blog.colosimarketing.com/blog/all) [Next Page](https://blog.colosimarketing.com/blog/topic/inbound-marketing/page/2) ### **SUBSCRIBE** to Fresh Ideas facebook-f icon linkedin-in icon twitter icon instagram icon ### **RECENT** headlines - [analytics and metrics (2)](https://blog.colosimarketing.com/blog/topic/analytics-and-metrics) - 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